Arnott’s has responded after an Australian accused the brand of reducing the amount of TimTam biscuits in each package.
Amanda Catalano, host of the Put your head down podcast, bought the new TimTam Deluxe Café Latte range and noticed it only contained eight biscuits.
In a now-viral TikTok, he declared that “the inflation crunch is getting so ridiculous” after comparing it to an iconic ’90s commercial with Cate Blanchett, where the package had 11 cookies.
‘I haven’t bought a pack of TimTams in years. I think they just offered them to me,” he said, before showing what an “old pack” looked like.
‘This is what I have always remembered. Stacked side by side, with no gaps in between. There are 11 cookies.’
Amanda Catalano purchased the new TimTam Deluxe Café Latte and noticed that it contained eight cookies. In a TikTok video, she declared that “the inflationary crunch is getting so ridiculous” after comparing it to an iconic ’90s commercial featuring 11 cookies.
Amanda compared the number of TimTams in the commercial to the package she purchased and claimed that the cookies in the new Deluxe edition were “spread out.”
‘Look how spread out they are, there are eight of them! Three cookies are missing. What is that space in the middle? That’s ridiculous,’ she said.
However, a spokesperson for Arnott’s told FEMAIL this is not correct as the original Tim Tams still contain 11 biscuits, while the limited edition version contains fewer because each biscuit weighs more.
“TimTam has not changed the size of our existing products in recent years,” the spokesperson said.
‘TimTam Original still has 11 cookies in a package. This hasn’t changed in decades, with the same number seen in the 1994 advert featuring Australian actress Cate Blanchett.
‘Our most indulgent range, Tim Tam Deluxe, launched in 2022 and contains eight biscuits. Each Tim Tam Deluxe cookie weighs 20 percent more than a Tim Tam Original cookie and contains not only more chocolate per cookie but also an extra gooey center.
“To avoid confusion, the gram size and cookie quantity are clearly displayed on the front of all packages.”
However, a spokesperson for Arnott’s told FEMAIL this is not correct as the original TimTams still contain 11 biscuits, while the limited edition version contains fewer because each biscuit weighs more.
The TikTok video has since been viewed more than 200,000 times, but many said they were aware of the correlation between the flavors and the quantity of cookies.
‘I’m pretty sure you’ll still get 11 if you buy regular TimTams. You get less when you buy the fancy TimTams,’ one wrote.
Another noted: ‘It’s the flavored ones that weigh the least. They always have been since they came out. So there is no inflationary contraction. Be aware of what you are purchasing.