Woolworths’ iconic mud pie has been given a makeover and the supermarket is launching a tasty new flavor in stores.
Customers can now get their hands on a Hokey Pokey flavor, which will be available everywhere starting May 8.
Developed by the bakery team, the Hokey Pokey Mud Cake is made with milk chocolate and topped with honeycomb pieces.
The limited edition purchase is available alongside the original chocolate cake and other popular flavors including white chocolate and caramel.
“Hokey Pokey remains a popular ice cream flavor and we wanted to bring this classic flavor to our mud pie range,” a Woolworths spokesperson said.
Customers can now get their hands on a Hokey Pokey Mud Pie flavor, which hit stores on May 8.
The new mud cake is made with milk chocolate and covered with honeycomb pieces
‘In the past, we’ve experimented with some ice cream flavors, like last year’s Cookies and Cream mud pie. It was a success.
‘By bringing together delicious chocolate and honeycomb, we hope everyone can enjoy this sweet treat, whether as a convenient dessert or as part of a larger celebration cake masterpiece. As the name suggests, that’s what it’s all about.’
The latest purchase costs $7 and will only be available for a limited time.
Limited edition purchase is available in addition to the original chocolate mud cake and other popular flavors including white chocolate and caramel.
Every year, Woolworths sells a whopping 2.6 million mud cakes, or five a minute.
The Melbourne foodie who goes by the TikTok nickname @nectoriouspapi rushed to purchase the dessert and praised it online.
‘This is delicious. As always, the mud pies at Woolies are elite,” she said in a video.
‘There are hokey pokey pieces on top covered in milk chocolate and there are also some sweet caramel flavored pieces, which are really good.
‘Overall, moist, delicious, rich, appetizing, all the good stuff. A big yes from me.’