White Castle is the latest burger chain to join the fast food price war, cutting the price of its famous burgers to the lowest level in a decade.
The family-owned company, with 335 locations, is offering ten cheeseburgers for $7.99 — more than 30 percent off the regular price.
Bosses say the burger costs less than 80 cents per patty, a price not seen since 2011. The deal is $8.99 in New York and New Jersey.
Like most fast-food restaurants, White Castle has seen sales decline this year and is hoping the offering will lure fast-food fans back.
“Families around the world are tired of needing a small loan when they go out to buy fast food, and we know that today’s customers want to make the most of every penny,” said Jamie Richardson, vice president of White Castle.
White Castle is offering ten cheeseburgers for $7.99, a price not seen since 2011
White Castle has launched a number of promotions this year, including a deal for 12 chicken rings for $3.99.
In response to Americans’ spending cuts, White Castle has launched a series of promotions this year to attract customers.
In May, it launched a deal on 12 chicken rings for $3.99, which will continue through August.
White Castle launched the ten-for-$7.99 deal earlier this month in St. Louis as part of a campaign to promote its 99th anniversary in the St. Louis market. The offer was so popular that White Castle is expanding it to all of its restaurant markets.
The current deal of ten cheeseburgers for $7.99 (or $8.99 in New York and New Jersey) is the biggest discount White Castle has offered since prices rose during and after the pandemic, the company said.
White Castle joins McDonald’s, Wendy’s, Burger King, Starbucks, Popeyes and Taco Bell in launching an offering that was recently rated by experts for its value.
Chains are launching deals to lure back Americans who have cut back on eating out after two years of price hikes.
McDonald’s introduced a $5 meal deal earlier this summer that includes a McChicken or McDouble, four chicken nuggets, fries and a drink.
Burger King’s rival Food your way for $5 It’s very similar to McDonald’s. Customers can choose from three sandwiches (a Whopper Jr, a Bacon Cheeseburger or a Chicken Jr) plus four chicken nuggets, fries and a soft drink.
Wendy’s has a $3 breakfast deal and also a four-item meal for $5 similar to McDonald’s and BK’s.
Popular sandwich chain Jimmy John’s is offering a $10 total meal package, which includes an 8-inch sandwich, a fountain drink, fries and a cookie or brownie.
McDonald’s $5 deal includes a McChicken or McDouble, four chicken nuggets, fries and a drink.
Starbucks also made a surprise entry into the value wars with a $5 coffee-and-breakfast-food combo.
McDonald’s and Burger King have been overtaken by Krispy Krunchy Chicken, which is offering a reduced-price menu for just $4.
Casual restaurant chains such as Applebee’s have also entered the value-priced dining market in an attempt to steal customers from fast-food rivals such as McDonald’s.
The decision to compete with fast food chains echoes that of Chilli’s, which also recently launched its new ‘Big Smasher’. – a larger version of the Big Mac, which comes with fries and a drink for less than $10.