Has the gap returned?
The shopping center chain that first opened in 1969 in San Francisco has had its fair share of ups and downs, from record sales to Kanye West drama.
Gap was wildly popular in the 1990s and 2000s, with must-see commercials and celebrities like Sarah Jessica Parker, Missy Elliott and Madonna starring in campaigns.
However, in the 2010s it seemed to fade into oblivion, and no one was wearing the eponymous sweatshirts anymore, but in 2020, there was a small resurgence, when members of Generation Z took to TikTok to perform dances in the sweatshirts.
Now, the brand is back and potentially better than ever with American designer Zac Posen, 43, at the helm, creating dresses for celebrities while the brand collaborates with fashion labels like Doen and LoveShackFancy.
Stars like Sarah Jessica Parker (pictured above) appeared in classic Gap commercials wearing the brand’s popular striped sweaters.
Now, the brand is back and potentially better than ever with American designer Zac Posen, 43, at the helm.
Gap, opened in 1969 in San Francisco, has had its fair share of ups and downs, from record sales to Kanye West drama.
Kanye West came under fire on social media after his fans complained that his Yeezy line for GAP was appearing in trash bags, at the rapper’s own request.
Kanye West’s Balenciaga-designed Yeezy Gap collaboration drew comparisons to garbage bags
Before Posen changed everything, Gap faced its fair share of drama surrounding the brand’s relationship with Kanye.
In September 2022, Kanye ended his partnership with Gap after publishing a large number of controversial articles.
One of Kanye’s most memorable falls was when he stored clothes in trash bags that potential buyers had to search for, which was mercilessly mocked on social media.
Kanye originally signed their eight-year deal in June 2020, but called off their partnership in 2023.
The rapper’s lawyers alleged that Gap violated its agreement by failing to release clothing as planned or open stores.
Before Ye and Gap parted ways, many people on social media called for the brand to part ways with the controversial figure after his anti-Semitic comments. including praise for Hitler and a promise to “scam the JEWISH PEOPLE to death.”
The Kanye drama, which included Gap asking for more than $2 million to cover possible damages, wasn’t the only problem, although it was kept quiet as there have been no updates on the case since 2023.
The retailer also had to close its 81 stores in Britain and Ireland in 2021.
Gap is back in the public eye after Anne Hathaway, 41, showed off a shirt dress with a white corset bodice that was surprisingly from Gap.
Commenters loved the new take on a classic and called it “the future of Gap,” with one writing, “More of this and less of the five different versions of $80 paper bags you all sell.”
Now, Ye is gone, and Gap is back in the public eye after Anne Hathaway, 41, showed off a stunning shirt dress with a white corset bodice that was surprisingly from Gap at a Bulgari event in Rome on May 20th.
The Idea of You star’s ensemble was styled by Posen and styled by Erin Walsh.
According to Gap’s Instagram, it was ‘a new version of a classic ‘that’reinvents Gap’s classic white shirt by mimicking the collar and placket construction of the shirt, but adding a feminine touch with waist darts and a matching corset.
The ‘modern look’ was inspired by the Audrey Hepburn film Roman Holiday and will be available for pre-order online.
Commenters loved the new take on a classic and called it “the future of Gap” on Instagram, with one writing: “More of this and less of the five different versions of $80 paper bags you all sell.”
One person said they planned for the deconstructed white button-down shirt to be one of their wedding looks.
Many commenters simply praised Posen for his design prowess, raving, “Wow, Zac Posen is creating amazing fashion at Gap” and saying, “I’ve said it before and I’ll say it again, Zac can turn any garment into a work of art.” art”. of art.’
“Leave it to the one and only @zacposen to take a wardrobe staple and reinvent it into a red carpet-worthy moment,” read one follower.
Posen closed its eponymous brand in 2019 after almost 20 years.
Gap was celebrated for its lively collaboration with LoveShackFancy, a super feminine brand focused on flowers.
Gap launched a collaboration with Doen, a Los Angeles-based brand that counts Taylor Swift, Selena Gomez and Kylie Jenner as fans.
Posen, who also oversees Banana Republic, Athleta and Old Navy, dressed Da’Vine Joy Randolph, 38, for the Met Gala.
This wasn’t Posen’s only brush with Gap’s celebrity designs after he was named executive vice president and chief creative officer in February.
Posen, who also oversees Banana Republic, Athleta and Old Navy, dressed Da’Vine Joy Randolph, 38, for the Met Gala.
The New York City-based designer received a lot of praise for her stunning custom-made denim dress, which was absolutely adored on social networks.
Gap has also been celebrated for its recent collaborations with Doen, known for its celebrity-loved summer dresses, and LoveShackFancy, a super feminine floral-focused brand.
It seems that with the impact of Posen, Gap could make a comeback, but this time, the hoodies have been replaced by the classic white button-down shirts with a bit of trim.