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An Australian beauty brand has given a touch of sparkle to an iconic Bondi Beach spot to promote a range of moisturizing supplements with digital activation and takeover.
Swiss beauty took over Bondi Icebergs, renovating the famous pool to celebrate its Brightness rangea series of products that aim to improve skin hydration.
The radiance of Swiss beauty Products include ingestible powders, Gummies, supplements and a serumwhich include nourishing ingredients such as hyaluronic acid and marine collagen to help increase skin hydration.
And as we’re in the middle of winter with colder temperatures and heating wreaking havoc on many people’s complexions, there’s never been a better time to remember the importance of paying attention to skin hydration.
The famous pool was decorated with a ‘Dive Into Glow’ design and became a luminous designation, where influencers enjoyed a day of wellness, with a fitness class and gifts from the Swisse Glow Range.
While the real-life activation raised eyebrows in Bondi, a digital recreation of the scene was posted on social media and left Australians divided.
In the clever GCI video, a large bottle of Swisse Beauty Collagen and Hyaluronic Acid Boosting Supplements He is seen perched on the roof of the incredible place.
He falls into the pool with a splash and a bright, sunny day is revealed.
One viewer said: ‘Female marketing was a success in this case.’
Another posted: “Wow, that’s amazing.”
The famous pool was decorated with the ‘Dive Into Glow’ design and became a bright space where influencers enjoyed a day of wellness.
But one user said: “I thought this was real and got a little scared.”
Another person who didn’t seem to understand the digital concept said: “Hmm, more plastic in the ocean. How nice.”
This isn’t the first time Swisse has been bold with its marketing: earlier this year, the brand signed a social media duo. The unemployed inspired.
It didn’t last long, as the famous duo decided that an office job wasn’t for them.
For more information on the Swisse Beauty Glow range, click here here.
