Apple is scheduled to unveil its latest iPhone and a host of other new devices on Monday. during its biggest product launch event of the year.
The event, held at Apple’s headquarters in Cupertino, California, has the theme “It’s Glowtime” with the company’s logo surrounded by an aura of color. The new colors for the iPhone and other Apple products are It is rumored that it is coming.
Apple’s fall product launches have become one of the company’s biggest annual events, typically showcasing a slew of new devices and setting the tone for the holiday shopping season, Apple’s busiest and most profitable period. These new products are often the cause of immense speculation within the tech industry and among the company’s fans.
In the run-up to the event, reports emerged about Apple’s shift From LCD to OLED screensand rumors circulated about a dedicated photo button. Early coverage of the event also predicted that the tech giant would expand its “Apple Intelligence” artificial intelligence features.
Earlier this year at Apple’s Worldwide Developers Conference (WWDC), the company announced a number of ways it intended to integrate AI features into its products and services. One of the biggest reveals was a partnership with OpenAI to merge ChatGPT technology with Apple’s Siri voice assistant, with executives promising a more “natural” mode of interaction.
Apple’s announcements at its WWDC event and promises to include more artificial intelligence were a turning point for the company after it had waited longer than competitors like Microsoft to introduce consumer-oriented AI tools. The company’s hesitation to release new generative AI features had previously been a source of frustration for investors and analysts who had been waiting for the company to launch its own version of the technology.
Apple’s stock price has risen sharply this year as market enthusiasm for generative AI and revenue growth has boosted Big Tech stocks. However, the company has struggled with a global decline in smartphone sales in recent years, as well as The rise of rivals like Huawei in key markets, particularly China. Huawei is expected to launch its own line of new products within hours of Apple’s event.
Also looming in the background is the Justice Department’s sprawling antitrust lawsuit against Apple, which alleges the company created and maintained an illegal monopoly in the smartphone market. Apple has denied the allegations in the case, which could take years to resolve.