When it comes to winter sports resorts, Courchevel is the endurance track. At least for social media users.
The renowned French resort has been declared the most popular ski resort on social networks in 2023, crowning a ranking of the 10 most viral ski resorts.
The list, for BonusInsider, was put together by researchers who measured which resorts got the most TikTok hashtag views and Instagram mentions throughout the year. Courchevel received a total of 453.8 million views on TikTok and 523,434 mentions on Instagram.
It is followed by Lake Louise in Alberta, Canada, with 362.7 million views on TikTok and 1,177,542 mentions on Instagram, and Zermatt in Switzerland with 268.2 million views on TikTok and 1,219,454 views on Instagram.
In fourth place is Ski Dubai, an indoor ski resort near Dubai’s Palm Jumeirah archipelago, which received 194.2 million views on TikTok and 108,932 posts on Instagram.
Powder for the people: Courchevel (above) has been declared the most popular ski resort on social media in 2023, crowning a ranking of the 10 most viral ski resorts. It received a total of 453.8 million views on TikTok and 523,434 mentions on Instagram.
BonusInsider’s complete Top 10 list, compiled by researchers who measured which resorts got the most TikTok views and hashtag mentions on Instagram during 2023.
The indoor court is located in the Mall of the Emirates, one of the largest shopping centers in the world. It offers a 1.5km long track and a day pass costs €54 (£46/$60).
For an additional fee, you can meet and greet or even have breakfast with the king and gentoo penguins.
The temperature remains constant at -2°C and ski and snowboard lessons are offered for beginners.
In fifth place is Avoriaz, which is part of the Portes du Soleil ski area in France. It offers 75km (46 miles) of pistes and charges €54 (£46/$60) for a day ticket. The popular resort received 154.4 million views on TikTok and 287,840 mentions on Instagram.
All you need are gloves: Lake Louise in Alberta, Canada (above), is second on the list
It’s a winter life: Ski Dubai (pictured) is in fourth place in the ranking with 194.2 million views on TikTok and 108,932 posts on Instagram.
Chills: Zermatt in Switzerland (third) got 268.2 million views on TikTok and 1,219,454 views on Instagram in 2023
Val d’Isère-Tignes in France is in sixth place with 129.4 million views on TikTok and 390,469 mentions on Instagram. It has 300 kilometers of pistes and 79 lifts, and guests can expect to pay 66 euros (£56/$72) for a day pass.
Bansko in Bulgaria is in seventh place with 100.9 million views on TikTok and 313,810 mentions on Instagram. Guests can purchase a day pass for €54.33 (£46/$58) for its 75km of pistes.
Completing the top ten positions are Laax in Switzerland, in eighth place (75.2 million TikTok, 193,295 Instagram); Gulmarg in India in ninth place (66.3 million TikTok, 831,507 Instagram) and Les Arcs in Savoy, France, in tenth place with 58.6 million views on TikTok and 250,700 mentions on Instagram.
The full report can be found here www.bonusinsider.com/the-most-popular-ski-resorts-on-tiktok-instagram.