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A woman who created the odor eliminator. ‘drops’ for the bathroom has seen its business soar after “saving relationships” across the country.
Australian businesswoman Jess Ruhfus, 32, was living with her partner and housemate during the pandemic and was fed up with the “awkward” bathroom situation while working from home all day.
She tried everything she could to mask the embarrassing smells wafting through the house, including “ugly, ineffective” sprays that she said only “made things worse.”
So, with plenty of time on her hands during the “quiet” Christmas period, Jess got to work in the kitchen to create the perfect mix of essential oils that would eliminate toilet odors and leave a pleasant aroma in their place.
The result was No.2$29 post-wash perfume that cancels out unwanted odors and replaces them with a citrus scent in 30 seconds.
Australian businesswoman Jess Ruhfus, 32, was living with her partner and housemate during the pandemic and was fed up with the “awkward” bathroom situation while working from home all day.
Sitting pretty in an elegant design recyclable glass bottle, the alcohol base of the formula is made from sugar cane that sinks to the bottom after washing. Then the fragrance rises, trapping the odors.
He dropswhich are made from natural essential oils, can also be used in the sink to make a humid space like an airplane toilet a little more tolerable.
“Everything went very well from the beginning. “I invited friends over and made them do sniff tests and then they started asking for a bottle for their own homes,” Jess told FEMAIL.
‘I made 1,000 bottles in one go, almost as a joke, and they sold out in two weeks. I did not expect! Then we went and made more and sold out four times. We once made $11,000 in sales in one day.’
Having worked in public relations, marketing education and scaling a leading software platform, Jess appreciates her passion for creating a high-quality product and her ability to “research like a pro” business success.
The formula’s alcohol base, housed in a beautifully designed, recyclable glass bottle, is made from sugar cane that sinks to the bottom after rinsing.
Nicknamed “savior of marriage”, the No, 2 drops They’ve come to the rescue in the workplace, on first dates, in shared homes, in hotels, at dinner parties, and, thanks to the new travel edition, on airplanes.
Because they are dropped into the toilet after use, there is no “loud noise” caused by rival products designed to be used beforehand – a big plus for the brand.
“We’re staying in a bougie hotel in Tasmania and often hear couples on date nights and honeymoons say how life-saving these are,” Jess said.
“A lot of people find us that way and keep coming back for more because of how well they work.”
And the reviews speak for themselves, with countless five-star reviews left by raving customers.
‘It’s for everyone! “We all go… even if we like to pretend we don’t,” said Jess (pictured).
‘We love our’poop perfume‘. Super fast delivery. the smell is lovely. The bottle looks great displayed in the bathroom. Much better than any spray. Very happy with my purchase. Thank you,” one woman wrote.
“Not only is the bottle and packaging so stylish in my bathroom, but the product actually works,” another added.
‘The smell is beautiful and just the right amount to perfume the bathroom without being overwhelming. I will never use a spray air freshener again. I even threw one in the bathroom at work.
Because they are dropped into the toilet after use, there is no “loud noise” caused by rival products designed to be used beforehand – a big plus for the brand.
‘For a married man who shares a bathroom with his wife, this is a must. Believe me, he will save his marriage,” one excited husband wrote.
Jess, who has a “top secret” product in the works, also said there are a surprising number of “hardcore” male customers who keep coming back for more.
“We have mainly women, but the male fan base is very loyal, which is great to see,” she said.
‘It’s for everyone! We all go… even if we like to pretend we’re not going.’
You can buy the drops. here and the range of candles and vases here.