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Uncertain times: JD Sports has turned to stars like Maya Jama
JD Sports will reveal how badly it has been hit by weak Nike sales this week.
It is feared that the self-proclaimed “King of Sneakers” has been affected by the crisis of the American giant.
Analysts at Investec warned that Wednesday’s first-half results could show that “Nike’s weak innovation and promotional activity” has hurt JD Sports, which has turned to stars such as Maya Jama.
The figures are expected to reflect “a moderate and volatile environment.”
And they will arrive a day after Nike itself updates the market.
Nike has been criticized for a lack of new products that appeal to Generation Z.
JD Sports CEO Regis Schultz said many shoppers were feeling “fatigue” toward familiar designs.
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