Fans awaiting the release of ‘It Ends With Us’ are convinced that co-stars Blake Lively and Justin Baldoni are embroiled in a fierce feud, after noticing suspicious behavior between the two cast members.
The highly anticipated film, based on the novel of the same name by Colleen Hoover, will be released in theaters on Friday, August 9.
But some fans believe Blake, 36, has a beef with Justin, 40 (who in addition to acting in the film, also directed it) after claiming they detected some tension between the stars at the premiere in New York City earlier this week.
Blake and Justin did not pose for any photos together at the event, despite playing the two lead characters and love interests in the film.
She happily took photos with her other castmates like Jenny Slate and Brandon Sklenar, but not with Justin.
Social media users are convinced It Ends With Us co-stars Blake Lively and Justin Baldoni have become embroiled in a fierce feud.
Blake and Justin did not pose for any photos together at the premiere in New York City this week, despite playing the two lead characters and love interests in the film.
Two days later, Blake attended a photo call in London for the film with some of the other stars, but Justin was mysteriously absent.
Additionally, the two have not done any press together in the weeks leading up to the film’s release.
Instead, Blake sat down for an interview with her co-star, Brandon, last month; she and Brandon also participated in a promotional video with It Ends With Us stars Alex Neustaedter and Isabela Ferrer, but Justin had no part in it.
Eagle-eyed social media users also noticed that both Blake and author Colleen unfollowed Justin on Instagram recently.
Between their lack of interactions and the social media buzz, many people online are wondering if there was drama between Blake and Justin on set.
YX, formerly Twitter, has been inundated with posts about the alleged split.
“We NEED to know what happened to Blake Lively and Justin Baldoni on the set of It Ends With Us because this press tour is in shambles,” one person wrote.
‘I know some of you have that information, so please share it with the class.’
Blake happily snapped photos with some of her other co-stars, but not Justin. On the left, she’s seen with husband Ryan Reynolds and co-star Brandon Sklenar, and on the right, with co-star Jenny Slate.
Two days later, Blake attended a photocall in London for the film with some of the other stars, but Justin was mysteriously absent. She is seen at the photocall with Isabela Ferrer
Additionally, the two have not done any press appearances together in the weeks leading up to the film’s release. Instead, Blake sat down for an interview with her co-star, Brandon, last month.
She and Brandon also appeared in a promotional video with It Ends With Us stars Isabela and Alex Neustaedter, but Justin had no part in it.
“Please someone figure out what’s behind the chaos between Justin (and) Blake from It Ends With Us and tell me because I’m a snooper,” another user begged.
Someone else agreed: ‘My busybody needs to know why Justin Baldoni and Blake Lively aren’t promoting It Ends With Us together.
—Isn’t he the real director of the film and a main character?
“Justin Baldoni, Blake Lively and Brandon Sklenar are at the It Ends with Us premiere in NYC and have yet to interact with Justin,” a fourth tweet read.
“Keep in mind that he is the producer, the director and the main character. I assure you that I will get to the bottom of this matter.”
A fifth said: ‘Blake Lively and Justin Baldoni avoid each other like the plague.
You’d almost forget that Justin directed the movie and co-stars in it. What happened on the set of It Ends With Us?
“Is it just me or is Justin Baldoni being ousted by the rest of the cast and crew?” another person added.
Many people online are wondering if there was drama on set, and X, formerly Twitter, has been flooded with posts about the alleged split.
‘They are doing separate promotions, there are no photos together, they don’t even mention each other.
“Something definitely happened behind the scenes between him and Blake and I need to know what.”
To make matters more suspicious, actress Jenny completely dodged a question about Justin on the red carpet at the premiere on Tuesday night.
“What was it like having[Justin]as a director but also as a scene partner?” a Deadline reporter asked the star.
“It’s a very intense job having to do so many things. I was like, ‘Man, I just want to have one job at a time,'” she said.
“I’ve often felt that way. I love writing and it’s special to be a writer, but I looked around and thought, ‘Yeah, I’m good at acting. ‘ I love it.”
To make matters more suspicious, actress Jenny completely dodged a question about Justin on the red carpet at the premiere on Tuesday night.
Justin sat down on the Today show this morning for an interview, and he seemed to downplay the feud rumors by gushing about Blake on air.
“I don’t know if you know how smart and creative she is,” he said. “She’s best known as an actress and of course she’s a fashion icon, but she’s so much more than that.”
Justin sat down on the Today show this morning for an interview, and he seemed to downplay the feud rumors by praising Blake on air.
When asked what it was like working with the Gossip Girl alum, he only had positive things to say.
“I don’t know if you know how smart and creative she really is,” she said.
‘She’s best known as an actress and of course she’s a fashion icon, but she’s so much more than that.
“He is a creative and dynamic person: he participated in every part of the production and made everything he touched better.”
The film follows Lily Bloom (played by Blake), a floral designer who falls in love with neurosurgeon Ryle Kincaid (played by Justin), years after losing touch with her first love, Atlas (played by Brandon), after he joined the military.
But things get dramatic after Lily reunites with Atlas after running into him at a diner, just as her romance with Ryle begins to turn toxic.
DailyMail.com has contacted representatives for Justin, Blake and the film’s production company, Wayfarer Studios.
This is not the first time that rumors of a feud between co-stars have plagued a movie premiere.
In 2022, Olivia Wilde’s psychological thriller Don’t Worry Darling was marred by scandal.
For those who forgot (which is unlikely given how much it was talked about at the time), director Olivia and lead star Harry Styles struck up a spicy romance mid-production, which didn’t sit well with her ex, Jason Sudeikis.
There was also speculation about a fight between Olivia and actress Florence Pugh on set, and Harry was rumoured to have spat at his co-star Chris Pine at the Venice Film Festival.