Shoppers are flocking to Kmart after discovering a new $40 winter wardrobe staple, and fashionistas have compared it to a high-end purchase worth nearly $4,000.
The Kmart Crop Trench Coat ($40) is available in a sandstone hue in sizes eight to 20.
Australians have noted how the budget buy bears a strong resemblance to similar trenches from Burberry ($3,350) and Loewe ($3,990).
All items are in similar shades and feature lapel collars, oversized sleeves, pockets and shoulder loops; Kmart and Loewe pieces also feature dropped shoulders.
The purchase has been dubbed “perfect” for the upcoming Australian winter as it can be used to expertly style outfits and adds a touch of elegance to any look.
Shoppers flock to Kmart after discovering new $40 winter wardrobe staple
Since the cropped trench coat is new, Kmart is still rolling out stock at several locations, but it is expected to be in most stores in the coming weeks.
In the meantime, there are select sizes available online for those who want to pre-purchase.
Buyers have shared their opinions online.
“I love it, it’s a cool, modern take on the classic trench coat,” said one.
“Very classy Inspector Gadget vibes,” another joked.
‘The fabric is beautiful, I just bought it and I love it!’ exclaimed one shopper.
Australians have noted how Kmart’s cropped trench coat ($40) bears a strong resemblance to similar trench coats from Burberry ($3,350) and Loewe ($3,990).
Some even claimed they preferred the sleek design of the Kmart version to higher-end buys from Burberry and Loewe.
“I would prefer the Kmart one to any of the others,” echoed another.
One shopper said she would love to modify the outfit to suit her tastes.
“I would buy it and change the buttons to gold ones to give it that extra touch,” he said.
Kmart Insider revealed that the trench coat is also similar to purchases from other fan-favorite brands such as Glassons ($79.99), Forever New ($139.95), Decjuba ($159.95), The Iconic ($190) and Country Road ($349 ).