Kim Kardashian’s shapewear brand SKIMS has teamed up with the WNBA, as basketball stars Candace Parker, Cameron Brink and Kelsey Plum stripped down to their underwear for a sultry new ad, just months after the company was criticized for not including female sports stars in another. Campaign.
SKIMS announced Monday morning that it had become the “official underwear partner” of the Women’s National Basketball Association “just in time for the start of the season.”
To celebrate the launch of the collaboration, a slew of basketball players showed off their toned physiques by posing in pieces from the clothing company’s Fits Everybody underwear collection.
All the athletes donned strapless bandeaus in various shades, which they paired with matching underwear, leaving their abs on display.
Kim Kardashian’s SKIMS has teamed up with the WNBA, as athletes including Candace Parker (seen), Cameron Brink and Kelsey Plum stripped down to their underwear for a sultry new ad.
The basketball players showed off their toned physiques by posing in revealing pieces from the clothing company’s Fits Everybody collection. Cameron is seen in the campaign
The ladies all donned strapless bandeaus in various shades, which they paired with matching underwear, leaving their abs on display. Kelsey is seen in the ad.
Dijonai Carrington (seen) and Skylar Diggins-Smith also joined the ladies in the campaign.
Three-time WNBA champion Candace, 38, who played 13 seasons with the Los Angeles Sparks, two seasons with the Chicago Sky and one season with the Las Vegas Aces before recently announcing her retirement, said she was “delighted” to be included in the campaign with an “incredible group of rising stars and stars.”
“As I move forward in this next chapter of my life, I hope to leave the game in a better place and continue to be an example of what is possible both on and off the court,” he added.
Additionally, Los Angeles Sparks rookie Cameron, 22, called it a “dream come true” to work with a “brand he loves so much.”
‘My fans know how much I love fashion. SKIMS has been an underwear staple in my wardrobe for years,” she gushed.
“I am truly grateful to be included in this lineup of players, especially with the greats who I have admired for so long.”
As for Olympic gold medalist Kelsey, 29, who plays for the Las Vegas Aces and won back-to-back WNBA championships in 2022 and 2023, she praised the brand’s “comfortable” material.
“I am so excited to represent SKIMS alongside such talented women,” she said.
“I love that SKIMS Fits Everybody is comfortable, without compromising style.”
Skylar, 33, who is now preparing to return to the court after a brief hiatus, praised SKIMS’ “seamless, stretchy and stylish” underwear, saying it is perfect for “every facet of her life.”
Candace, 38, said she was “delighted” to be included in the campaign alongside such an “incredible group of rising stars and stars”.
Additionally, Los Angeles Sparks rookie Cameron, 22, called it a “dream come true” to work with a “brand she loves so much.”
“I am so excited to represent SKIMS alongside such talented women,” gushed Kelsey. ‘I love that SKIMS Fits Everybody is comfortable, without compromising style’
Dijonai Carrington and Skylar Diggins-Smith also joined the ladies in the campaign.
“Our brand’s DNA is rooted in the inclusion, representation and empowerment of women, which are values shared with the WNBA,” creator Kim, 43, said in a statement.
Connecticut Sun guard Dijonai, 26, said she was “obsessed with SKIMS for everyday wear,” adding, “From postgame to travel days and beyond, SKIMS is the perfect brand for me.”
Skylar, 33, who took a break from basketball in 2020 but recently signed with the Seattle Storm and is now preparing to return to the court, added that SKIMS’ “seamless, stretchy and sleek” underwear was perfect for “every facet of her.” life.’
“Our brand’s DNA is rooted in the inclusion, representation and empowerment of women, which are values shared with the WNBA,” creator Kim, 43, said in a statement.
“We are honored to be the official underwear partner of the league and look forward to continuing our work together throughout the season.”
An ad for the collaboration shows a compilation of clips of the women both on and off the court.
Cut from some of their best basketball moments to them posing in SKIMS underwear.
In March, SKIMS faced backlash after it released a SKIMS for Men ad, which featured six male college basketball stars.
Fans were quick to criticize Kim and her brand for not featuring female athletes, especially since it launched during Women’s History Month.
In March, SKIMS faced backlash after it released a SKIMS for Men ad, which featured six male college basketball stars.
Fans were quick to criticize Kim and her brand for not featuring female athletes, especially since it launched during Women’s History Month.
‘Okay, Kimmy, we love it, but where’s the campaign sister for the girls’ varsity basketball team?’ joked one social media user.
Someone else asked: ‘What about the female players? Why couldn’t this have elevated women in a space where they had typically been left behind by men until literally a few years ago?
‘Where are the women?’ Another person commented, while a fourth said, ‘Kim loves you but I hope you also partnered with SKIMS with the college basketball players.’
