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In the world of royalty, where every move is carefully analyzed, fashion plays a vital role in communicating subtle messages.
Coordinated clothing has been a powerful advertising tool among royals for decades.
From Kate and William wearing pale blue at Wimbledon in 2019 to Zara and Mike Tindall’s stripes at the Epsom Derby, this sartorial strategy is more than just a style choice, it’s a statement of unity and togetherness.
Perhaps no couple has used this tactic more effectively than Queen Mary and King Frederick of Denmark, whose matching brown jackets and trousers during their recent tour of the Baltic Sea helped quell rumors of marital discord.
These are some of the times when royal couples have formed a united front using the subtle art of coordinated clothing.
Princess Kate and Prince William appeared in Southport last month to meet rescue workers and the families and couple appeared to be forming a united front using the art of coordinated clothing.
Prince William and Kate seen in matching outfits on the cliffs in Ireland during a tour of the country in 2020
The Prince and Princess of Wales are not the type of couple who indulge in public displays of affection during their royal duties, but instead use fashion to show their cohesive unit.
Queen Mary and King Frederick of Denmark
In August, King Frederick and Queen Mary of Denmark formed a united front during a visit to the Danish island of Bornholm.
After a year of rumors about their marriage, the couple seemed happy together when they appeared in coordinated outfits for an outing to a church in the island town of Gudhjem.
Mary chose a Harris Wharf jacket that matched Frederik’s oatmeal design, while they both wore smart, warm brown pants.
In August, King Frederick and Queen Mary of Denmark formed a united front during a visit to the Danish island of Bornholm.
Relationship counselor Caroline Chambers believes that mirroring your partner’s fashion choices is linked to having a keen sense of empathy and signifies a “high level of happiness” within a relationship.
When presenting your relationship to the world, your appearance is an important part of showing alignment.
“Our mirror neurons create a connection that mirrors our partner back to ourselves,” says relationship therapist Elinor Harvey.
Princess Beatrice and Edoardo Mapelli Mozzi
Fresh in camel, Princess Beatrice and Edo coordinated in chic neutral tones at Cheltenham Racecourse earlier this year.
Beatrice looked chic in a caramel coat from The Fold, which she paired with an Emily London tweed headband adorned with a giant bow.
She perfectly complemented her husband Edo, who paired his caramel-toned look with a brown tweed suit under a plaid coat.
Fresh in camel, Princess Beatrice and Edo coordinated in chic neutral tones at Cheltenham Racecourse earlier this year.
Zara and Mike Tindall
For Derby Day at Epsom in 2023, Zara Tindall looked as stylish as ever in a monochromatic striped button-front dress.
She went out with her husband Mike for the big day of the races.
Mike’s striped tie and tail suit nicely complemented Zara’s Ralph Lauren puff-sleeved dress and Camilla Rose headpiece, with his Laurence Coste earrings highlighting the black details in his look.
Zara and Mike Tindall love to match their outfits, especially on the races. They were captured on Derby day at Epsom last year in monochromatic stripes.
Prince Harry and Meghan, Duchess of Sussex
In March 2020, Prince Harry celebrated his final engagement as Captain General of the Royal Marines, before he and Meghan Markle left their lives as royals.
The duke last wore a formal red and black military uniform in public at the Mountbatten Music Festival at the Royal Albert Hall.
Meghan’s look was the perfect accompaniment. The duchess made a statement in a red caped dress by Safiyaa, Stuart Weitzman pumps and a Manolo Blahnik clutch, complete with black drop earrings that gave a nod to the black detailing of her husband’s suit.
In March 2020, Prince Harry celebrated his final engagement as Captain General of the Royal Marines, before he and Meghan Markle left their lives as royals.
Prince William and Catherine, Princess of Wales
The Prince and Princess of Wales stepped out to watch the Wimbledon men’s final match between Roger Federer and Novak Djokovic in 2019 wearing fresh blue.
While Kate looked radiant in a cornflower blue Emilia Wickstead dress with a square neckline and cap sleeves, William looked equally dapper in a pale gray suit with light blue details and a pastel blue shirt.
The couple does not tend to indulge in public display of their affection during royal duties, instead using fashion to show their unity.
“Dressing harmoniously can be a subconscious occurrence that often occurs when relationships become more established – in a way, it’s like relationship conformity,” Ms Harvey added.
Prince William and Kate stepped out to watch the Wimbledon men’s final match between Roger Federer and Novak Djokovic in 2019 wearing complementary cool blue.
Prince Albert and Princess Charlene of Monaco
Princess Charlene of Monaco and her husband, Prince Albert, attended the final match of this year’s Rolex Monte-Carlo Masters tennis tournament wearing his and hers jackets.
The nautical-style navy tailoring featured polished gold buttons for both.
Charlene’s double-breasted jacket from Polo Ralph Lauren was worn with a striped shirt from the designer underneath.
Albert’s Monte Carlo Country Club jacket was worn with a striped tie.
Princess Charlene of Monaco and her husband, Prince Albert, attended the final match of this year’s Rolex Monte-Carlo Masters tennis tournament wearing his and her blazers.
King Willem and Queen Máxima of the Netherlands
The King and Queen of the Netherlands wore coordinated navy and bronze suits when they toured the city of Bremen in 2019.
Maxima dressed in an ombré cape by Jan Taminiau over a striped dress by the same designer, which matched perfectly with Willem’s bronze tie.
Continuing with the color theme, Willem wore a navy suit, with a metallic pink tie as a nod to the accents on his wife’s outfit.
King Willem and Queen Máxima wore navy and bronze when they visited Bremen in 2019.
Crown Princess Victoria of Sweden and Prince Daniel
Swedish royal couple Princess Victoria and Prince Daniel began their three-day visit to the United Kingdom last year with a quintessentially British experience at a local pub in Newmarket.
Appropriately dressed for the occasion, the couple embraced country chic with waxed coats layered over cream and camel ensembles.
Victoria chose a Toteme jacket with a Soft Goat sweater, a Vesna W silk blouse and a HÈST scarf, which complemented her husband’s light brown coat and suit.
Swedish royal couple Princess Victoria and Prince Daniel dressed up for a visit to the UK countryside last year, both wearing waxed coats over cream and camel ensembles.