Nielsen’s latest data on Super Bowl viewing shows that women tuned in at higher levels than ever before.
Women watching the championship game on CBS and Univision saw a 24 percent increase over last year’s Super Bowl, while girls ages 12 to 17 saw an 11 percent increase.
Women overall tuned in at higher levels overall, up nine percent to 58.8 million.
The increase is due in part to Taylor Swift attending the game after flying from Japan to see her boyfriend Travis Kelce play in the Super Bowl for the Kansas City Chiefs.
The latest data from Nielsen shows that the average Super Bowl audience reached an average of 123.7 million, more than initially thought.
Women watched the Super Bowl at higher levels than ever, thanks in part to Swift
The couple has dated since September and the singer attended 13 Chiefs games this season.
The Kansas City Chiefs defeated the San Francisco 49ers in overtime to win the Super Bowl.
Swift and Kelce have been publicly dating since September, after she attended a Chiefs game against the Chicago Bears.
Swift was present for 13 of Kansas City’s games this season, including all four playoff wins in four different cities.
The ‘Anti-Hero’ singer’s trip to the Las Vegas Super Bowl took her this Saturday from Tokyo to Los Angeles after finishing the Japanese leg of ‘The Eras Tour’.
CBS ratings were up across the board this season as people tuned in to watch Kelce and Swift throughout the NFL year.