On the track: French driver Lola Lovinfosse, 18, will drive the Charlotte Tilbury car (pictured), which carries the motto ‘Makeup Your Destiny’
Taylor Swift has brought American football to a new female audience since she started dating a player, and now Charlotte Tilbury wants to open up Formula 1 to young women.
Her beauty brand is linking up with the F1 Academy, a project that helps female drivers progress to the highest levels of competition.
It is the first brand founded by a woman to support the academy. More women have orbited the Earth than driven an F1 car.
Even though 40 percent of the fans are women, there have only been five female drivers.
The brand said it will work to raise global awareness of the talent of the academy’s 15 drivers.
French driver Lola Lovinfosse, 18, will drive Charlotte Tilbury’s car, which carries the motto “Make Up Your Destiny.”
Tilbury, whose famous friends include Amal Clooney, wants to “elevate this new generation of fearless young drivers.”
Academy director Susie Wolff said the endorsement would “empower and inspire confidence in the next generation of women.”