Table of Contents
- Sales of the Australian singer’s drinks reached 9.6 million pounds
Brits couldn’t get pop princess Kylie Minogue out of their heads this summer
Brits couldn’t get pop princess Kylie Minogue out of their heads this summer as her sparkling wine flew off the shelves.
Sales of the Australian singer’s drinks hit £9.6m, up 25 per cent on sales between June and August last year, when Kylie was celebrating her return to the charts with Padam Padam.
And this year, despite the bad weather in the UK, their wine sales have been going from strength to strength.
This includes sales in supermarkets and discount stores such as B&M.
“Kylie’s brand has grown steadily over the past few years, even at a time when alcohol sales have struggled,” said Tom Oakton, an analyst at consumer data firm NIQ.
The singer shared a video of herself this week at a drinks industry event in Provence, southern France.
This is one of the regions where Kylie makes her wines.
But the distributor is Benchmark in London. Provence-inspired roses are all the rage right now, and Kylie’s version is served at chic spots like Annabel’s, Louie London and Bemelmans Bar at The Carlyle Hotel in New York.
Georgie Haughton, head of wine buying at Sainsbury’s, said Kylie’s products were performing well.
“It is a call to all generations,” he said.
DIY INVESTMENT PLATFORMS
AJ Bell
AJ Bell
Easy investment and ready-to-use portfolios
Hargreaves Lansdown
Hargreaves Lansdown
Free investment ideas and fund trading
interactive investor
interactive investor
Flat rate investing from £4.99 per month
Saxo
Saxo
Get £200 back in trading commissions
Trade 212
Trade 212
Free treatment and no commissions per account
Affiliate links: If you purchase a product This is Money may earn a commission. These offers are chosen by our editorial team as we believe they are worth highlighting. This does not affect our editorial independence.