Bethenny Frankel defended Blake Lively in a rare video addressing the It Ends With Us controversy.
Frankel, 53, appeared to defend Lively when she described how celebrities tend to face multiple lucrative audiences that can overwhelm their target audience.
The film is about a woman who finds herself in an abusive romantic relationship, but Lively, 36, has been receiving criticism for how she has been promoting the movie.
The actress recently introduced her line of non-alcoholic beverages, Betty Buzz, inspired by Lively’s character in the film. She also launched her own line of hair care products last week, shortly before the film’s release.
In a video recorded during a walk on the beach, Frankel seemingly attempted to sympathize with Lively: “What I think is that celebrities have now reached the tipping point of trying to triple and quadruple their investment in monetizing businesses other than their core business.
Bethenny Frankel defended Blake Lively in a bizarre video addressing the It Ends With Us controversy
‘And traditionally, celebrities only made money from movies and television. But now it’s become common practice to try to swoop, smash and steal as much as possible at the same time.
“So if she’s dressed up, hair and makeup done and doing a press tour for a movie, leaving her family and her kids behind, and he’s leaving too, she’s going to make the most of it.”
She compared Blake’s current situation to that of Jennifer Lopez, who earlier this year released two films, an album, had a now-cancelled tour, and was promoting her cocktail line, Delola.
‘And this was also a problem with Jennifer Lopez, who was promoting two movies, her drinking, her relationship, an album and a tour, and the public was subjected to “waterboarding” and didn’t want it.
“And in this case, what’s happening is that this is a very sensitive subject, the basis of this film, and to promote a cocktail brand and a hair care product and to talk so light-heartedly about a subject that for most people, but particularly women, is not a light-hearted subject, you’re all a very knowledgeable audience, and that just doesn’t sit well with you. That’s what I think is happening.
“You can’t fit 25 pounds of shit in a five-pound bag. It would explode and you’d get shit everywhere,” he concluded with humor.
She added another explanation in her caption: ‘As someone who grew up in a household with domestic violence and who has experience in media monetization, I believe this is the perfect storm, a cautionary tale and a convergence of mishandled circumstances and over-communication without sensitivity towards the issue.
“I also believe that the higher the pedestal we put people on, the harder they fall. I don’t believe in mass cancellation. I believe in learning from our own blind spots and mistakes and those of others. #itendswithus #celebrities #blakelively #pr #movies #branding”
She compared Blake’s current situation to that of Jennifer Lopez, who earlier this year released two movies, an album, had a now-cancelled tour in the works, in addition to promoting her cocktail line, Delola.
The actress has her own line of non-alcoholic beverages, Betty Buzz, and recently did a pop-up for the products that were inspired by Lively’s character in the film.
In addition to the promotional style, It Ends With Us has been in the news for an alleged dispute between Lively and director Justin Baldoni.
Frankel attended the New York premiere of It Ends With Us last week and documented her unforgettable evening attending the event.
The Real Housewives of New York alum opened up about the wardrobe malfunction she suffered after rain hampered her efforts to look glamorous on Tuesday night.
The ever-candid star shared photos detailing her unforgettable night, which included Bethenny shielding herself from the storm with a shawl as she walked around the Big Apple in her red carpet-ready look.
“The strap of my dress came off,” Bethenny explained in a video included in the post. “I was in the rain, my shoes, which are beautiful, are soaked. I don’t have wheels. I can’t go outside. That’s why no one takes me anywhere, it’s a mess.”
Bethenny was sitting inside a car, apparently after the premiere, while showing off her broken belt and shoes to the camera.
Frankel attended the New York premiere of It Ends With Us last week and documented her unforgettable evening attending the event.
In the caption, she explained: ‘Well only @blakelively could get me out of my pajamas and into chicken salad and only I can manage to turn a glamorous night into a disaster before the event even starts,’ she began.
‘The good news is that the journey is always as fun as the destination, as long as there are margaritas, laughter, a wardrobe malfunction and a monsoon involved. I guess it all ends with us, but it starts with me making a fool of myself…’
‘PS: Blake looked gorgeous and I walked past Anna Wintour at the popcorn stand and sighed audibly… she told me my Met Gala invite was in the mail and we arranged to shop together at TJ Maxx.
“Perfectly unhinged,” she concluded, followed by a popcorn emoji, an umbrella and a daisy, and a series of hashtags.
The post contained snaps capturing her at various stages throughout the evening, from her perfectly polished, red carpet-ready look to her attempt to avoid the rain.
Fortunately, the evening seemed to be a complete success for Frankel.
The post contained snaps capturing her at various stages throughout the evening, from her perfectly polished, red carpet-ready look to her attempt to avoid the rain.
Bethenny wowed in a pink corset-inspired dress, an elegant floral necklace and a pink-inspired makeup palette.
She struck some incredibly striking poses on the red carpet with a jeweled Valentino bag in her hand.
But Bethenny’s troubles appeared to have begun once she left her abode, as she shared snaps of herself battling the rain.
She wore a sheer shawl to protect herself from the humid weather and posted a silly selfie of the fabric draped over her head.
But overall, the evening seemed to be a success, with Bethenny sharing happy snaps of herself at the theater as well as margaritas at a restaurant.
She posed on the red carpet.
She wowed on the red carpet in a fitted pink lace-up dress and carried a Valentino clutch.
In It Ends with Us, Blake plays Lily Bloom, a woman who begins a passionate (and later abusive) relationship with Ryle Kincaid, played by Baldoni.
The film was directed by Baldoni and was adapted from Colleen Hoover’s 2016 romance novel of the same name.