An iconic frozen meal delivery company has announced it will close after more than 70 years in business.
Yelloh, a food delivery service, plans to cease operations on November 22 due to “multiple insurmountable business challenges.”
The company began as Schwan’s Home Delivery in 1952 and established its headquarters in Marshall, near southeastern Minnesota. Today, Yelloh employs about 1,100 employees nationwide.
After its founding, the company quickly became known for its tasty and convenient frozen food offerings.
Yelloh, a food delivery service, plans to cease operations on November 22 due to “multiple insurmountable business challenges”
The company began as Schwan’s Home Delivery in 1952 and established its headquarters in Marshall, near southeastern Minnesota. Today, Yelloh employs about 1,100 employees nationwide.
In an official statement, the company said economic and market forces, as well as changes in consumer lifestyles, contributed to its closure.
‘Yelloh’s current team has worked hard in the face of external headwinds such as nationwide staffing challenges and the crushing disruption to the food supply chain caused by the pandemic.
‘These challenges, combined with changing consumer lifestyles and competitive pressures that have been building for more than 20 years, made success very difficult.
“Digital shopping has replaced the personal customer interaction at the door that was the hallmark of the company,” said board member Michael Ziebell.
‘Our concern now is to take care of our employees while we all come to terms with the fact that this business, which served millions of families and provided a livelihood to thousands of people for decades, has unfortunately reached the end of its life cycle.’
According CBS News176 employees in Minnesota will be laid off and will not receive their salaries until November 22.
CEO Bernardo Santana said: ‘It is with great regret that we have made the difficult decision to cease operations of Yelloh.
‘We are grateful to our many loyal customers and our hard-working employees for all they have done to support us. I am deeply appreciative of the tireless and courageous efforts of our employees and the dedication of our customers.
‘It has been a great pleasure and honor for us to serve our customers their favorite frozen meals and treats.’
Yelloh, which started as Schwan’s Home Delivery, sold prepared frozen meals that were delivered to Americans’ homes.
In an official statement, the company said economic and market forces, as well as changes in consumer lifestyles, contributed to its closure, despite changing its name to Yelloh in 2022.
The last day to purchase products from Yelloh trucks will be November 8th.
The last day to purchase products from Yelloh trucks will be November 8th.
Upon hearing the news, Esko’s Jennifer Heille said with disappointment: “I don’t really know why they are closing. I think maybe, with different apps available, UberEatAnd all of that, I think that may be affecting their business. It’s very sad.
“A lot of these restaurants are closing and a lot of them are family-owned, community-based businesses. I feel like there are a lot of bigger companies coming in and absorbing that business.”
Cloquet resident Becca Thompson recalled WDIO: ‘When we built this house, they started coming. I always felt bad, so I always made requests, but the guy was very kind. So I was very sad when they stopped coming.
“We’re not always home, so home deliveries are probably easier for people with busy lifestyles. We always try to shop locally because we know how it affects us, but I don’t know. Hopefully, they’ll at least be able to find something locally.”
