Image for representational use only© BCCI
The Indian Premier League recorded a viewership of 35 crore in its first ten matches, which is higher than any previous edition of the tournament including the seasons played during the COVID-19 pandemic, the event’s official broadcaster claimed Thursday. According to BARC data released by Disney Star, the total viewing time for the tournament has shot up to 8,028 crore minutes, which is 20 percent higher than last year. “We are overwhelmed by the record-breaking viewership for TATA IPL 2024. Disney Star has started its 17th season where it left off last year, doubling down on fan-centric initiatives that aim to drive passion and fandom for the tournament,” Sanjog Gupta, Head of Disney Star (Sports), said in a press release.
Disney Star will broadcast IPL across 14 feeds in 10 languages, with a special feed in Indian Sign Language for fans of the deaf, hearing impaired and visually impaired.
The tournament opened to blockbuster viewership with 16.8 crore tuning in to watch the first match of the season between Chennai Super Kings and Royal Challengers Bengaluru on March 22.
Disney Star said the opening day also recorded a viewing time of 1,276 crore minutes – the highest ever for the first day of any season. The watch time minutes are a compilation of the time each viewer spends watching the game.
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