CSK vs RCB IPL 2024 Opener Registers Record-Breaking Viewership | Cricket News

The 17th edition of the Indian Premier League kicked off to stellar viewership on March 22 with 16.8 crore viewers tuning in to watch the first match of the season between Chennai Super Kings and Royal Challengers Bengaluru, the tournament’s official broadcaster said on Thursday. Disney Star said the opening day also recorded a viewing time of 1,276 crore minutes – the highest ever for the first day of any season. The watch time minutes are a compilation of the time each viewer spends watching the game.

The 17th season of IPL also witnessed the highest ever TV concurrency on an opening day with 6.1 crore viewers simultaneously watching the telecast on the Disney Star network.

“Disney Star had recorded 870 crore minutes on the opening day of the 2023 IPL. Compared to the previous edition, there has been a growth of 16 percent in TV consumption,” the company said.

Defending champions Chennai Super Kings defeated Royal Challengers Bengaluru by six wickets in the season opener in Chennai.

“This growth is a reaffirmation of Live Cricket’s incomparable ability to capture a TV audience and makes for a blockbuster start to the tournament. We will continue to enrich the magic of one of the world’s biggest sporting events to further build the launch momentum to bring and deliver unprecedented viewership,” a Star Sports spokesperson said in a press release.

The channel said the record TV viewership on the opening day is due to a series of programs in the run-up to the 17th season, which attracted more than 24.5 crore viewers till a week before the start of the tournament.

In the digital space, JioCinema attracted 11.3 crore viewers on the first day of the IPL.

The streamer claimed that it registered a 51 percent jump from day one of IPL 2023. The total watch time on JioCinema on day 1 was 660 crore minutes.

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