Jono McCullough may have ruined his chance at becoming a social media star following Sunday night’s explosive Married At First Sight reunion.
The groom, 40, cemented his place as persona non grata at dinner when he arrived with Ellie Dix on his arm, despite previously denying claims they had feelings for each other.
The pair struck up a romance just weeks after Jono and his ‘wife’ Lauren split in Final Vows.
But the boyfriend might be shooting himself in the foot when it comes to his post-MAFS chances.
MAFS contestants often try to build a career of social media influence from their time on their show, but according to experts, this can be difficult for the “villains.”
Jono McCullough (pictured) may have ruined his chance at becoming a social media star following Sunday night’s explosive Married At First Sight reunion.
The groom, 40, cemented his place as persona non grata at dinner when he arrived with Ellie Dix (left) on his arm, despite previously denying claims they had feelings for each other.
speaking to PedestrianPR consultant Jai Evans stated that “navigating the social media landscape can be particularly complicated for controversial MAFS figures.”
This is because brands and companies may be hesitant to deal with someone who appears to have “compromised credibility.”
While MAFS alums like Domenica Calarco, Tahnee Cook and Michael Brunelli have participated in lucrative brand partnerships after their time on the show, each had a favorable edition.
Speaking to Pedestrian, PR consultant Jai Evans stated that “navigating the social media landscape can be particularly complicated for controversial MAFS figures.”
The expert explained that brands and companies may hesitate to deal with someone who appears to have “compromised credibility.”
In the past, MAFS ‘villains’ such as Davina Rankin, Harrison Boon and Mike Gunner have had to work harder to turn their reality TV editing into a lucrative social media business.
Instead, many former ‘villains’ have turned to Onlyfans as a way to cash in, including the likes of Olivia Frazer, Daniel Holmes, Mitch Eynaud and Jackson Lonie.
While it remains to be seen what Jono will do next, his chaotic appearance at Sunday night’s reunion dinner certainly got MAFS fans buzzing.
The boyfriend sparked drama the moment he walked through the door hand in hand with Ellie Dix, following his texting scandal behind his wife Lauren Dunn’s back.
The boyfriend sparked drama the moment he walked through the door hand in hand with Ellie Dix, following his texting scandal behind his wife Lauren Dunn’s back.
When the spotlight fell on him during the final dinner, he easily diverted attention by stirring up drama between couple Sara Mesa and Tim Calwell and questioning their tumultuous relationship.
“I heard Tim say that he felt rushed in the final vows and that if he had that time he would have made a different decision,” Jono said, implying that the groom doesn’t actually want to be in a relationship with Sara.
“Deviation, deviation,” shouted groom Timothy Smith as the other couples were stunned by the admission.
When the spotlight fell on him during the final dinner, he easily diverted attention by stirring up drama between couple Sara Mesa (pictured) and Tim Calwell, and questioning their tumultuous relationship.
MAFS viewers flocked to X, formerly known as Twitter, to fan the flames of Jono’s newfound villainy.
One person wrote: “Jono sitting like the cat that got the cream, enjoying the chaos.”
Another commented: ‘Jono is smiling because he has managed to divert attention from himself. And him and Ellie giggling is so gross.
Ellie and Jono are still feeling the pressure thanks to their cheating scandal. Tensions came to a head when Lauren confronted her husband Jono about texting her girlfriend Ellie.
The couple appeared to be in good spirits as they were spotted on a romantic outing on the Gold Coast after the show finished filming (pictured).
‘Jono did the show tonight, I guess. The strange thing is that he has shown an arrogance completely opposite to everything he has shown over the past few weeks… it’s like these people are often playing a role,” said a third.
“This is so painful lol,” another added, but many were quick to express their joy at the drama Jono caused between the other couples.
One happy viewer tweeted: ‘Anyone else love this? I can’t stand Jono and Lauren, Sara is pouting horribly and is out of her box and the real psychopath in her is about to emerge again, pure entertainment.
Someone else wrote: “Well, this certainly makes up for the incredibly boring previous episode.”