As a CTO, having a stellar LinkedIn profile not only works as a tool to look for professional opportunities but also helps you improve your visibility among the industry professionals.
In this guide, we will help you tackle different aspects of your profile and provide you with the necessary elements for an impressive LinkedIn profile.
Even for senior professionals like you, while optimizing your profile it is important to get the basics right. Because without mastering those basics, there are bound to be some gaps in conveying your expertise effectively.
An optimized profile does not only look good but also helps you to engage with professionals.
Here are a few sections you need to update for improving the outlook of your profile:
A professional headshot is the need of the hour when creating an attractive LinkedIn profile. As you are a senior professional, it would be ideal that your picture represents a formal tone combined with the attire.
With a 120 characters limit, you have to use this feature to the fullest. The art of writing an impressive LinkedIn profile headline entails describing yourself as a professional by using short phrases.
You need to incorporate your industry and role specific keywords and enhance your profile visibility.
Here is an example of a headline for a CTO:
CTO @xyz | Big Data Scientist | Project Management | Product Strategy & Development
Your profile summary should focus on your achievements rather than going into details of your role and responsibilities. As you have a limit of just 2000 characters, do justice to it.
Utilizing the professional experience section
Updating the professional experience section can be incredibly helpful for showcasing your skills. Further, you can utilize your job profiles to include industry-related keywords that will help you improve your visibility.
For instance, if you worked on “product development”, it would be ideal to include pointers that are relevant to this expertise, and it helps LinkedIn show your profile to professionals who would have searched for this keyword.
Further, it is likely that your resume brought the recruiter to your profile. Hence, it would be ideal to make sure that your resume and profile match. However, they should be in sync and shouldn’t exactly match.
Adding relevant skills
Mentioning relevant skills and your technical expertise is a great way to help professionals looking at your profile gather insights in terms of what you can offer as a CTO.
LinkedIn allows a user to add 50 skills in total so even though you have enough leg space to include anything, make sure these skills are relevant to your target audience/industry.
Engage with professionals
Improving your profile’s visibility is not limited to changing the outlook of your profile. You need to regularly post updates and engage with your connections.
Hence, spend some time interacting with professionals on LinkedIn through comments, posts, etc. The idea is to make your profile visible to users scrolling through such posts.
Another option is participating in LinkedIn group discussions and helping the group audience with technical problems.
Here is what we covered in the above guide:
- Understanding the basics is the first step in optimizing the LinkedIn profile
- Including achievement-oriented points and keywords in the professional experience section
- Mention relevant skills to increasing your profile’s relevance and showcase your expertise to potential recruiters and profile onlookers.
- Regularly engaging with professionals to improve profile visibility and gaining popularity.