The Australian company is the first to make a vegan Wagyu beef product, but critics aren’t impressed
The Australian company is the first to make vegan Wagyu beef from tofu, but meat farmers are far from impressed
- Farmers rebel against labeling new fake meat product ‘Wagyu Beef’
- A new plant-based product is sold under the name, which is usually reserved only for a high-end cut of meat that comes from Japanese-bred livestock
- The Australian Wagyu Association says it is “nonsensical” to market it this way
Australian manufacturers are the first to make a vegan version of the famous Wagyu beef.
Sydney-based food company JAT Oppenheimer makes the product from tofu and hopes to store it in supermarkets in Australia soon under the brand name ‘V Meat’.
However, meat producers are frustrated that the vegan product is allowed to use the ‘Wagyu’ label as part of its marketing.
A joint venture between two companies listed in Australia has released a line of vegetable ‘Wagyu Beef’ in Asian supermarkets
However, company director Wilton Yao didn’t see the problem and told Daily Mail Australia that all products in their vegan Wagyu came from Australia.
“Most of the products come from different suppliers in Australia: in Queensland, Victoria and New South Wales,” he said. The product is made with soy and wheat proteins, pea fiber and wheat proteins from Australia.
“They hope to get the products in the major supermarket chains in Australia, but don’t have a timeline yet.”
“We are in talks with some local distributors in Australia such as Woolworths, Coles and Aldi. In order to not only get the Wagyu beef in stores, we also have other products such as meatballs and burgers, ” he said.
Australian manufacturers have launched a new fake meat product, masquerading as a style of beef produced only by a particular breed of beef
He said the product was similar to Wagyu beef because of its ‘more chewy’ and it has a distinctive odor like meat.
Wagyu is branded as such because it has been harvested from cattle raised in Japan with a characteristic marbling or fat through the meat.
A single Wagyu steak can cost up to $ 100 depending on the quality.
Therefore, some beef producers are dissatisfied that the company uses the name to sell a vegan product.
Matt McDonagh, Chief Executive of the Australian Wagyu Association, told Daily Mail Australia that it is insulting for farmers to advertise the fake meat as ‘Wagyu’.
“Fake Wagyu is simply nonsensical, Wagyu is natural and the result of hundreds of years of purity in breeding – what’s the point of trying to make a highly manufactured and artificially fake ingredient?” he said.
But the piece of meat is usually branded as such because it has been harvested from cattle raised in Japan with a characteristic marble or fat through the piece of meat
“People choose to eat Wagyu because of the integrity and unique luxury qualities of the product.”
Australian farmers are at war with the labeling of vegetable products with meat titles.
They want to ban words like ‘milk’, ‘seafood’ and ‘meat’ over products that are not related to the original products.
Agriculture Secretary Bridget McKenzie wants the products to be renamed to “protect” Australian farmers.
The name is so well known that due to its prestige in the market, it can go up to $ 100 or more for a steak