Pop legend Robbie Williams has taken a not-so-subtle swipe at the era of algorithm-driven music and content.
Robbie, 50, is currently in Australia to promote his latest film, Better Man, and will perform an epic New Year’s Eve show at the Sydney Opera House.
talking to him Daily TelegraphHitmaker Rock DJ denounced the growing reliance on metrics as a measure of success, arguing that algorithms have made music too specific.
“It’s a niche, and if you don’t exist in these niche markets and echo chambers that we’ve separated ourselves into, you cease to exist completely,” Robbie told the publication.
He added that the current landscape was “interesting” for artists, as much of success comes down to “luck.”
“It’s a really interesting time to be an artist and try to figure this out. Everyone doesn’t know what the hell… they’re doing or how to do it. It’s the luck of the algorithm,” he added.
Pop legend Robbie Williams has taken a not-so-subtle swipe at the era of algorithm-driven music and content
Robbie then revealed his own amazing and niche targeting algorithm.
“My algorithm thinks I’m a menopausal gay Republican,” he joked.
Robbie added that he deduced that he belonged to this unique subset of society because of the types of advertising and music that appeared on his social media.
“I’m getting a lot of menopause remedies and exercises,” she admitted.
“And a lot of rousing disco music mixed with Jimmy Dore and right-wing information,” he added, referring to the American comedian and conspiracy theorist who is the host of the popular YouTube political chat show The Jimmy Dore Show.
Robbie’s frank admission comes as he prepared to deliver a brave performance at the Sydney Opera House in what promises to be a mammoth New Year’s Eve celebration.
He was said to have gone through weeks of secret negotiations before being officially hired to be the face of Australia’s New Year’s Eve festivities.
Robbie described the concert as the “perfect” way to end the year after his new biopic, Better Man, was filmed in Melbourne with the help of Australian director Michael Gracey.
Speaking to the Daily Telegraph, the Rock DJ hitmaker denounces the increasing use of “metrics” as a measure of success, arguing that algorithms had made music too specific.
Everyone doesn’t know what the fuck they’re doing or how to do it. It’s the luck of the algorithm,’ he said. ‘My algorithm thinks I’m a menopausal gay Republican. Robbie is pictured with his wife Ayda Field.
In an ABC statement confirming his performance, Robbie gushed: “I love and adore Australia, and the Sydney fireworks are truly magical.
“Celebrating the New Year in the country where my biopic, Better Man, was filmed, will be the perfect end to 2024 and the ideal start to 2025.
“I can’t wait to perform and celebrate with my amazing Australian fans.”
Their performance will be broadcast live on ABC and ABC iview on December 31, with the night of celebrations starting at 8.30pm.
The New Year’s Eve spectacle will be presented by Charlie Pickering, Zan Rowe and Concetta Caristo before the epic Sydney Harbor Bridge fireworks go off in 2025.
The former Take That star has reconnected with his love of Australia recently after filming his upcoming biopic Better Man in Melbourne.
Robbie’s musical biopic has earned rave reviews following its Christmas Day release in the US and Boxing Day release in Australia and the UK.
The semi-biographical film follows the singer’s meteoric rise to fame as a member of Take That and his subsequent dramatic fall, as he struggled with his personal demons and the challenges that success can bring.
Robbie’s musical biopic, Better Man, has earned rave reviews following its Christmas Day release in the US and Boxing Day release in Australia and the UK.
But in a twist on the genre, the pop star, 50, is portrayed as a chimpanzee in the film, while everyone else is human, with Jonno Davies acting out the movements using motion capture technology and Robbie doing the most. part of the voice work.
And while critics have called the decision a “huge risk” and a “potentially stupid tactic,” they declared that it ended up being a genius choice and “one of the most inspired pieces of casting of the year.”
In his four-star review for Roger Egbert.com, Clint Worthington said the chimpanzee trick was a “smart move” that allowed Robbie to “vulnerably share his low points while downplaying the pomp and circumstance of his high points.” .
He added: ‘You won’t see another musical biopic like ‘Better Man,’ regardless of your level of familiarity with the subject. There’s an excess of charm here that helps sell the nonsensical gimmick.