On Thursday, Pantone revealed the color of the year, and many Internet users were not very impressed by the warm brown hue, comparing it to that of feces.
The color, which the company has called ‘mocha mousse’, is described as an “evocative Soft brown that transports our senses to pleasure and delight.’
The brand writes that “Mocha Mouse nourishes with its suggestion the delicious quality of cocoa, chocolate and coffee, appealing to our desire for comfort.”
However, many Internet users seem unconvinced by this year’s color, which is a far cry from last year’s “peach fuzz” pink.
And they definitely don’t let the tone “transport” their senses; in fact, it is quite the opposite.
In answer to Pantone’s announcement aboutBefore Twitter, where they posted a dramatic video of the color transforming from mousse to brown to smoke, many compared the color to poop, among other things.
“Stay away from summer brat, it’s shit stained winter,” one person joked on the social media platform.
Someone else wrote: ‘The color of the year looks LITERALLY S*** and the AI promo video is even worse!’
The color, which the company has dubbed “mocha mousse,” is described as a “soft, evocative brown that transports our senses to pleasure and delight.”
The brand writes that “Mocha Mouse nourishes with its suggestion of the delicious quality of cocoa, chocolate and coffee, appealing to our desire for comfort.”
However, many internet users don’t seem to accept this year’s color, which is a far cry from last year’s ‘peach’ pink.
Another X user seconded: ‘Absolutely horrendous. What a perfect summary of 2025: Baby Poo Brown.’
Critical comments also continued in their instagram page, Many accused the brand of using Artificial Intelligence to create the promotional video.
‘Are you telling me you’re giving us this dull color AND an AI-generated video?’ Give us a break. Enough of the horrors,” one person wrote.
Another agreed: “I love the color, but the animation provides artificial intelligence.”
‘This is boring, flat, boring, neutral, exactly what we DON’T need heading into the new year!!! And also a video generated by AI? Where is the creativity and passion????’ one user got upset.
Others, however, seemed to be fans of the brown shade and thought it was a great choice.
“OMG this is my color,” one user wrote.
In response to Pantone’s X ad, in which they posted a dramatic video of the color transforming from mousse to brown to smoke, many compared the color to poop, among other things.
Critical comments also continued on its Instagram page, with many accusing the brand of using Artificial Intelligence to create the promotional video.
One person seconded him: “I’m here for it.”
“OMG, this is luxury,” wrote a third.
Last year in 2023, Pantone introduced ‘peach fuzz’, which they claimed symbolizes compassion and human connection.
She described the shade as a “velvety soft peach shade whose ever-present spirit enriches the mind, body and soul.”
Speaking about the color Peach Fuzz, CEO Leatrice Eiseman explained, “Looking for a hue that echoed our innate longing for closeness and connection, we chose a radiant color with warmth and modern elegance.
“A shade that resonates with compassion, offers a tactile embrace and effortlessly unites the youthful with the timeless.”