Table of Contents
- The American giant capitalizes on initiatives that include drastic measures against account sharing
- Netflix has also made progress in non-English speaking markets
- Cheaper subscriptions that include ads also help
Netflix looks set to report an additional quarter of double-digit sales growth this week as it widens its lead over rival streaming services.
The American giant is capitalizing on initiatives that include clamping down on account sharing, making viewers pay to watch its shows like Bridgerton instead of using a borrowed password.
It has also made inroads in non-English speaking markets.
Paying off: The American giant is capitalizing on initiatives that include clamping down on account sharing, making viewers pay to watch its shows, such as Bridgerton.
Cheaper subscriptions that include ads also help.
Analysts at AJ Bell said: ‘The slowdown in 2022 subscriber growth is nothing more than a distant memory.
“Netflix shares have more than tripled, reaffirming investors’ view that the company is the winner in the streaming wars.”
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