Lady Gaga has again proved to be a woman with many talents and to release a new product as part of her Haus Laboratories beauty line – while also playing the lead in the campaign to promote it.
The 33-year-old singer is central to a series of funky images to promote the new brand Le Monster Matte Lip Crayon, which will be released in 12 colors on February 18.
In the three photos, Gaga embraces Barbie’s favorite shades in countless ways, showing a bright pink ponytail in the air, while also showing the same bubblegum tone on her nails – and of course on her pout.
Imagine a pose: Lady Gaga models a funky leather jacket and a bright pink ponytail in a new campaign for her beauty brands Haus Laboratories
Who I The 33-year-old is promoting the new Le Monster Matte Lip Crayon of her brand, which will be released in 12 colors on 18 February
Barbie girl: in the illustrations, Gaga’s lip color fits perfectly with her hair and nails
One image shows the star modeling a complex-looking leather jacket, complete with PCV cut-outs on the sleeves, hanging in the air as the singer pulls her ponytail to make the camera look better.
She is looking straight into the lens of the camera while showing off a deep pink lipstick and blinding sunglasses.
In the other two snap fasteners, Gaga wears a white sleeveless T-shirt from Le Monster, while posing in the same gorgeous hues. This time, however, the lips of the card topper have been given a coat with a vibrant pink lip color, almost exactly the same shade as her Barbie pink nails.
In the final of the three images, she sees the $ 18 lip-colored pencil lift up in front of the camera, while she simply stares at it.
“We made Le Monster Matte Lip Crayon for the lipstick lover who can’t get enough,” said Gaga about the new product. ‘It’s easy to apply and stays on, just like my monster makeup stays on during concerts. It is reliable, irresistible and sexy. ”
Gaga’s old friend, make-up artist and Global Laboratory Director of Haus Laboratories, Sarah Tanno, was even more complete about the product and was lyrical about the ‘one swipe full-coverage pigment’.
Here for the a-claws: Gaga said about the products: “We made Le Monster Matte Lip Crayon for the lipstick lover who can’t get enough”
Grab them while they are haute! The colored pencils sell for $ 18 each
“It’s ultra-matt and very feather-light,” she continued. ‘It’s the most comfortable matte lipstick.
“As a Global Artistry Director for Haus Laboratories, I am always testing products. First it has to survive daily life – of course you have to update a little like any formula – but the ultimate test on product performance is whether it can last during one of Gaga’s shows and it has exceeded all our expectations.
Partners: Gaga’s girlfriend and old makeup artist Sarah Tanno, who is also the Global Artistry Director for Haus Laboratories, raved about the new lip colors
‘You want to be able to trust your products and this is the most reliable lipstick. We especially want you to love our products and trust that we have done our homework.
‘The 12 tones have been tested on all skin tones and undertones to ensure that we have an inclusive color range. From your daily color, such as Power Move to the perfect red master. “
The new lipcrayons from Haus Laboratories are joining a growing selection of brand products, which were officially launched in the fall of 2019, to the great excitement of Gaga fans.
At the time, Tanno spoke to DailyMail.com about her and Gaga’s desire to “change people’s lives” with their beauty salon, which they sell both on the Haus Laboratories website and on Amazon, trying to make them as accessible as possible.
“Make-up is kind of this very important way we can be brave,” Tanno said in 2019. “It may be superficial to some, but it goes much deeper than that.”
“Even for me, when I was younger, I didn’t have many friends, I never grew in my face, to be honest, so my way of finding my way was that I had this holy time that I would spend on myself to really play with makeup, “she shared.
Be mine! Gaga posted a cuddly selfie with her new friend Michael Polansky on Friday as she released her fans with Valentine’s Day Love
“I didn’t really have many friends, so I spent my time there. And that’s how I discovered it [makeup] might be something for me.
“And I know that sounds like a cliché, but that’s the reality.”
The new Gaga campaign is not the first to show her own brand – nor is it the first time we’ve seen her with pink hair.
On Friday – Valentine’s Day – the pop star shares a cuddly selfie with her new beau Michael Polansky, showing off her brightly colored ‘do’, while also washing her fans with love.
The cheeky photo also showed her with the remains of a pink lipstick around her mouth.
‘Happy Valentine’s Day!!’ she subtitled the module. “Honey, do I have lipstick everywhere?” #valentines … happy v-day to all my monsters !!! I love you!!!’ she wrote, along with a series of hearts and lip-emojis.
The couple looked delightful and relaxed while they hugged close for the intimate snap.
Gaga put her head against Michael’s forehead while he gently placed his hand on her shoulder.
Team love! Gaga and Michael have been dating since the beginning of December and only went out in the Super Bowl a few months later with their romance
All aboard the love boat! She officially made their Instagram relationship a day later and placed a beloved snap of her in his arms on a boat
Even with a face full of makeup, the pink-haired star seemed ready to lean back in her slouchy gray sweater.
Gaga and Michael have been dating since the beginning of December and only went out in the Super Bowl a few months later with their romance.
Page six recently revealed that Gaga’s new husband is a Harvard graduate and former investor who works as CEO of the co-founder of Facebook Sean Parker’s Parker Group.
Gaga, who broke up with ex-fiancé Christian Carino, 51, a year ago, was first seen publicly with Michael when they called together in 2020 during her residency at the MGM Park in Las Vegas.
It is now clear that earlier in December she connected to Silicon Valley entrepreneur turned philanthropist Parker birthday party into his home in Los Angeles.
A source told the publication: “Michael is a very smart guy, a very serious guy who has always been restrained.
“People say Gaga met him through events that Sean Parker organized in his house, including the launch and other events for the foundation. Sean also had a party for his birthday in LA in December and both Gaga and Michael were there. “