Home Money Friends’ fashion brand Ro&Zo is 100th to join M&S as it targets younger shoppers

Friends’ fashion brand Ro&Zo is 100th to join M&S as it targets younger shoppers

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Partnership: Ro&Zo was created by Rosie Bowden and Zoe de Abreu (photo)

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Partnership: Ro&Zo was created by Rosie Bowden and Zoe de Abreu (photo)

Partnership: Ro&Zo was created by Rosie Bowden and Zoe de Abreu (photo)

A fashion business started by two friends during the pandemic is the 100th clothing brand sold by Marks & Spencer.

Ro&Zo – created by Rosie Bowden and Zoe de Abreu to “fill a void” for women after other retailers collapsed – is the latest trend line to join Marks.

M&S is working to shed the ‘old-fashioned’ perception of its clothes and attract younger shoppers.

After three years, M&S has regained its fashion reputation, selling big names such as Jaeger, Adidas and Nobody’s Child.

The entrepreneurs said: “This gives us the opportunity to share our beautiful pieces with a much wider audience who are looking for modern and timeless style. »

Their colorful designs have been worn by celebrities like Holly Willoughby and Christine Lampard. M&S will stock 40 Ro&Zo models.

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