The ‘Fire with Fire’ star, FEMME, who was nominated for Best Music Video at the 2017 AIM Independent Music Awards has been teasing her fans with new music on social media and will release new single Angel on Oct. 27.
Fresh out of the recording studio celebrating the opening of her new flagship store in London, FEMME attended the opening of the Champion sportswear brand’s boutique at the launch on Wednesday, September 21st.
Clad in Plaid: The “Fire with Fire” FEMME singer attended the Champion store launch
WE GET UP: A FEMME celebrated her birthday yesterday and she wore a plaid dress to the event with her favorite furry dog, Bullet
FEMME, who celebrated her birthday yesterday, was wearing a plaid dress at the event with her favorite furry dog, Bullet. This is the first store launched outside of Italy and Eastern Europe and is located on Brewer Street.
The brand was launched in 1919 in the United States and became widely popular in the 1990s as college athletes, skaters, and hip-hop fans adopted sweatshirts as their uniform. It later lost its appeal when more sportswear brands began popping up, but recent efforts to associate the brand with other cult labels have managed to bring it back into the spotlight.
New Talent: Jamal Edwards (left) and Mabel McPhee (right) attended the launch
Champion’s list of collaborators includes some of the hottest names in the industry like Supreme, Vetements, Undefeated, and celebrities like Kendrick, Yeezy, Drizzy, and Rihanna.
Its collections continue to focus on casual wear, with T-shirts and joggers still sporting the iconic Champion logo and signature shapes.
This is how we do it: Singer Flohieu performed at the store’s launch
Other guests at the event included Jamal Edwards, Flohieu, Mabel McPhee, and Michael Bane.
It’s been a busy fashion week for the FEMME, as she attended shows at London Fashion Week and sat front row at the 2018 Paul Costelloe London Fashion Week show. She was a special guest on Edeline Lee and has attended Alistair James, Steventai, and On | OFF.
Her new single Fire with Fire was released on July 2nd just in time for summer with a tantalizing music video that will tantalise your taste buds. Two patrons in cauldron suits go to battle in a chili-eating contest.
Front and center: The pop singer femme attends the SS 2018 Paul Costelloe fashion show at London Fashion Week in a Leaf Xia dress
That Cheeky: The FEMME attended the Clarks Originals pre-London Fashion Week campaign launch at One Adelphi last week wearing Edeline Lee
Her new single Fire with Fire was released on July 2nd just in time for summer with an impressive new music video that will make your taste buds come alive.
The British pop star set her music video in an old-fashioned diner, directed by Ben Mahon as two patrons in cauldron suits go to battle in a chili-eating contest.
Pop Idol: FEMME burst onto the scene with the release of her debut album ‘Debutante’ last year
Like most of my best ideas, they usually come to me in the middle of the night deep in a cheese dream. With a habit of cooking big ideas around DIY budgets, I knew we had to find a clever way to get the heat into a video.
With that in mind, we’ve come to this miserable chili-eating competition. Director Ben took that initial idea and worked with it and I think together we’ve realized one of my best videos to date.”
“Fire With Fire” sees FEMME return to her indie and electro roots and denotes a pop star who has embraced all aspects of her talent and is in complete control. “I keep pushing myself to go somewhere new,” she explains.
“My writing process is to start with a beat, program a bass line… My production is so intertwined with my writing process, I wouldn’t be able to do it in that driver’s seat. It’s just that I’m flexing my muscles in a different direction.”
The track is the first single to be taken from FEMME until their untitled second album, which is set to be released in early 2018. Until then, there will be more singles and several live performances, most notably a headlining show in Heaven on December 6th.
The tour kicked off on November 29th at Hope and Ruin, Brighton then the 30th at The Exchange, then Bristol then December 2nd in Manchester and a third in Glasgow and tickets Offered for sale now.
“Fire With Fire” is now out on Tape Music. buy on Itunes.