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- DMGT’s venture capital division targets growing consumer companies in the US and Europe
DMG Ventures has launched two new £25m funds, targeting fast-growing start-ups in Europe and the US.
The venture capital investor, whose parent company is MailOnline and DMGT, which owns This is Money, plans to make up to 10 investments a year, reflecting growing confidence in the consumer startup sector.
DMG Ventures’ Headline fund will support the investor’s existing strategy of taking small businesses from Seed, a company’s first fundraising round, to Series A, a more advanced but still early stage of investment.
The £25m Scale fund will enable established consumer brands to accelerate growth by collaborating with DMGT’s media titles, including This is Money, MailOnline, Daily Mail and Mail on Sunday, i, Metro and New Scientist.
And the Scale fund has already delivered investments to CBD-infused conscious drinks group TRIP and cocoa brand Blue Stripes.
Conscious Drinks: TRIP is in a fast-growing sector and its revenue has increased 50% annually
Located within a £166 million ‘functional drinks market’ selling drinks with health benefits, TRIP has seen its revenue grow by more than 50 per cent a year since its launch to become the UK’s largest brand in your category.
New York-based Blue Stripes, which has products in more than 1,500 stores in the United States, is addressing waste in the chocolate industry by recycling discarded cocoa fruit into new products, such as drinks, snacks and granola.
Rachel Muzyczka, partner at DMG Ventures, said TRIP and Blue Stripes represent “two of the best emerging food and beverage brands globally.”
He added: “TRIP is among the most outstanding startups we’ve seen, while the Blue Stripes team is second to none.”
“We will put the full weight of our media brands – and their vast global audience – behind TRIP and Blue Stripes.”
DMG Ventures aims to capitalize on a “radical shift in consumer behavior, driven by the rise of generative AI, the push toward environmental sustainability, and consumers’ growing desire for memorable experiences.”
It has backed 29 consumer-facing startups since launching in 2018, including toothbrush brand SURI, racing simulator concept F1 Arcade, and investment and savings app Plum.
Manuel Lopo de Carvalho, managing partner of DMG Ventures, said: “Thanks to our unique investment strategy, we are ideally positioned to take advantage of the opportunities of what we believe will be a transformative change in the consumer sector.”
TRIP and Blue Stripes welcome investment
Blue Stripes tackles waste in the chocolate industry
James Edmunds, CEO of TRIP, said: “We are delighted to be partnering with dmg ventures and DMGT news titles, with their colossal global readership of 160 million each month.”
“We are looking forward to bringing TRIP’s unique products to even more consumers in the UK and expanding our presence further afield.”
Oded Brenner, Founder and CEO of Blue Stripes, said: “We are excited to be working with dmg ventures and look forward to leveraging their media partner’s massive reach in the US of 60 million consumers each month.”
“DMG Ventures brings a unique proposition around their media expertise and reach, and we are delighted to add them to our mix of top-tier strategic investors.”
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