Chloe Ferry and Helen Briggs ‘paid to share Instagram posts aimed at debt-stricken fans’

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Chloe Ferry, Myles Barnett and Helen Briggs ‘paid to share Instagram posts targeting debt-stricken fans – with the ads now BRANCHED by watchdog ASA for not being clearly labelled’

  • Ashteck Media, which trades as Debt Slayers, paid the trio to share the ads, which offered to ‘write off up to 85% of debt’ and ‘save £1000s’
  • The Advertising Standards Authority (ASA) is said to have upheld three complaints about the ads because they were not clearly labeled

Chloe Ferry, Myles Barnett and Helen Briggs were reportedly paid to share Instagram posts aimed at debt-stricken fans, who have since been banned by the Advertising Standards Authority (ASA) for not being clearly labeled.

The sun reports that Ashteck Media, which trades as Debt Slayers, paid the trio to share the ads, offering to “write off up to 85% of debt” and “save £1,000,” in December and January.

The Advertising Standards Authority (ASA) is said to have upheld three complaints about the ads, because they were not clearly labeled and ‘exaggerated’ how debt could be written off.

Advertisements: Chloe Ferry, pictured in a stock photo, Myles Barnett and Helen Briggs were reportedly paid to share Instagram posts aimed at debt-stricken fans, who have since been banned by the Advertising Standards Authority (ASA) for not being clear are labeled

The watchdog told the publication: “We understand that Debt Slayers dictated the content of the posts and that the influencers were rewarded for creating the posts.

“However, there was nothing in the messages, such as ‘#ad’ clearly displayed, that made it clear to the consumer that they were advertisements.”

ASA also allegedly banned the ads from reappearing “in that form” at Ashteck Media and instructed the reality stars involved to ensure future posts are “clearly identifiable as marketing communications.”

In a clip obtained by The Sun, TOWIE star Myles, 27, is seen saying on a previous Instagram video, “One of my friends just wiped out 81 percent of his debt.”

'Paid': The Sun reports that Ashteck Media, which trades as Debt Slayers, paid the trio to share the ads, offering to 'write off up to 85% of debt' and 'save £1,000' , in December and January (Helen Briggs pictured in a stock photo)

‘Paid’: The Sun reports that Ashteck Media, which trades as Debt Slayers, paid the trio to share the ads, offering to ‘write off up to 85% of debt’ and ‘save £1,000’ , in December and January (Helen Briggs pictured in a stock photo)

ASA: Advertising Standards Authority (ASA) is said to have upheld three complaints about the ads because they were not clearly labeled and

ASA: Advertising Standards Authority (ASA) is said to have upheld three complaints about the ads because they were not clearly labeled and “exaggerated” how debt could be written off (Myles Barnett pictured in stock photo)

He adds: “I know these are weird times right now and everyone’s finances have taken a hit. So swipe up, and you can wipe away a big, big chunk of your old debt.”

Earlier this year, in a now-deleted photo shared by Geordie Shore star Chloe, 25, on her Instagram, her post read: ‘This is a new, fully regulated scheme that can help you write off 85% of debt.’

However, it is believed that Ashteck Media, which trades as Debt Slayers, did not provide any assistance and instead “passed details to another company” who would then “arrange an individual voluntary agreement.”

Slayers: the service has caused ructions

Slayers: the service has caused ructions

The post in question: Earlier this year, in a now-deleted photo shared by Geordie Shore star Chloe, 25, on her Instagram, her post read: 'This is a new, fully regulated scheme that lets you save 85% of the debt.'

The post in question: Earlier this year, in a now-deleted photo shared by Geordie Shore star Chloe, 25, on her Instagram, her post read: ‘This is a new, fully regulated scheme that lets you save 85% of the debt.’

According to The Sun, Ashteck Media has now “stopped using social media influencers for promotions.”

While Ex On The Beach star Helen, 25, has insisted that her future ads will be “properly labelled.” Chloe and Myles have said they will no longer work with debt companies.

Earlier this year, it was claimed that Chloe can earn up to £7K per sponsored post on her Instagram, which has 3.7 million followers.

MailOnline has reached out to ASA representatives Chloe, Myles and Helen for further comment.

Ka-ching!  Earlier this year it was claimed that Chloe can earn up to £7K per sponsored post on her Instagram, which has 3.7 million followers (photo promoting JYY LONDON in May)

Ka-ching! Earlier this year it was claimed that Chloe can earn up to £7K per sponsored post on her Instagram, which has 3.7 million followers (photo promoting JYY LONDON in May)

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