A blogger who changed her runway career to become an Instagram influence has revealed how much hard work is done behind the scenes to create an enviable social media feed.
Rachel Ward, 27, of Cheshire enjoys a jet-set lifestyle, traveling to exotic locations such as Monaco, Cannes, Dubai and the Maldives to showcase her latest fashions, mostly given away by brands.
The influential style that previously made headlines when she wore five luxurious wedding dresses worth £ 50K to her two marriage ceremonies in the Maldives and the UK, has been associated with important names like Dior, Estee Lauder and Visa.
But he insists that there is more to becoming a successful influence with more than 250,000 followers on Instagram than meets the eye.
"I published photos of my outfits after the brands sent me clothes and I chose the clothes I would use," he told Manchester Evening News.
"I'm a blogger, photographer, stylist and fashion editor, for my fashion degree, I trained in Photoshop, half of my work is images and editing.
27-year-old Rachel Ward from Cheshire publishing at Zhero Boathouse in Magaluf in August 2018. The influencer is paid to go around the world taking snapshots in glamorous places, but insists that much work is done behind the scenes
Rachel promoting Visa on a trip to Port Adriano Su, Mallorca in August 2018. The influencer, which has more than 250,000 Instagram followers on Instagram, is paid by high-profile brands for sponsored social media publications
Rachel explained that, as an influential person, you must constantly maintain the quality of your work to generate more opportunities.
"I travel around the world to create good images," he explained. "You go, take pictures on vacation and I hope you realize that you presented the location very well and I hope you get the invitation back."
Now, she is sure that she would not model again on the catwalk or in magazine photo shoots.
She added: "The world of modeling was not for me. I have more control over the photos and everything now. "
Rachel on an Alderley Edge trip in September 2018. She explained that she considers herself a "fashion blogger, photographer, stylist and editor" and that most of her work is images and editing.
The elegant feel of Instagram previously made headlines when she revealed that she was wearing five wedding dresses for her two ceremonies in the Maldives and the Lake District in June 2018 (pictured)
Rachel loves to be an influence, because it gives her much more control over her image and photos than when she worked as a model.
Good job if you can get it! Rachel posing next to a sports car on a trip to Mallorca in August 2018
Rachel married Thomas Cottrell in the Maldives last year before having a church ceremony in the Lake District in June 2018.
Previously, FEMAIL reported that the Instagram star, which has more than 250,000 followers, could not decide which wedding dress to choose for its big day.
"I'm not really a bridezilla, I just love fashion, which is what I studied, for my degree," he explained.
Rachel Ward (second from right), 27 years old, from Cheshire on her wedding day in the Lake District in June 2018, wearing her "dreamed" wedding dress, one of five different dresses she wore for celebrations
After the ceremony and the meal, Rachel changed into a second change of attire for a drink and mingled with her guests at the Lake District wedding in June of this year.
"I think I took a bit of emotion and I kept seeing more and more things that I liked, just looking back now I realize how many I had."
Rachel bought one of the dresses for herself, costing more than £ 10.00 and her parents bought a second dress, while others were sent by the brands.
She met Thomas five years ago through mutual friends and spent months looking for her perfect dress with her mother.
You can now kiss the bride! Rachel and her new husband Thomas with the bride wearing her third outfit of the day: a dress with fishtail feathers that she exhibited for her first dance
For her wedding ceremony in The Maldives in November 2017, Rachel wore a floating Virgos Lounge dress that was perfect for warm temperatures
"I went to Eternity Bridal Wear in Warrington, England, and saw the dress of my dreams in a book on the table, the dress was by Nicole Spose and was only available in Milan.
"The charming owner of the store was able to throw some ropes for me and send one, so I was the only one in the UK with that dress."
However, Rachel also discovered that the brands were eager to dress her up for her big day and finally had a & # 39;moment of the bulb & # 39;
"She clicked on that she could change throughout the day and really feel like a princess on the most magical day of my life," she explained.
Rachel was the only bride in the UK with her dress, since she imported it from Milan after spending months looking for her dream dress with her mother
Rachel and Thomas on their first wedding day in The Maldives. The couple wanted to celebrate in one of their favorite places with close family and friends, but had a second biggest wedding in the UK this summer
The happy couple on their second wedding day in June 2018: Rachel admitted that she received a negative reaction on her five wedding dresses on Instagram, but says that the vast majority of people have been supportive.
For the wedding in the United Kingdom, Rachel wore her dream dress Nicole Spose for the ceremony and food, an evening dress from Jadore Evening Australia to drink and mingle and a "funny feather fish tail dress" for her first dance.
"Change was easy since I had my mother and three bridesmaids on hand," he said.
"My husband and I went on vacation to the island of Kurumba in the Maldives the year before our wedding and we instantly fell in love with the place and wanted to get married there with 20 close friends and family members.
Many of her loyal followers understood why she made the decision to switch to several dresses, but she understands that being in the public eye brings negativity
"However, the marriage would not be legally recognized in the UK and not everyone who wanted to celebrate with us could go to the Maldives, so it was a perfect excuse for a second wedding."
For her ceremony in Maldives, Rachel discovered that having multiple dresses was ideal because of the temperatures.
"My Virgos Lounge day dress was cool, floating and comfortable, the weather was also very hot, so it definitely served its purpose as you want to feel comfortable on your big day.
"Then I wanted to stun my guests at night, when the sun was not so hot in a beautiful corset with glamor lace."
"Then I wanted to stun my guests at night, when the sun was not so hot in a charming and glamorous corset," he said.
"I'm very lucky because I have several famous friends who support my images and we all support each other through the negativity that comes with the job," he said (this was not one of the wedding dresses)
"I left two of the wedding dresses I was wearing in the Maldives for the future Maldivian brides to wear, if they could not afford a dress themselves," he told FEMAIL.
As for the two she exchanged during the church ceremony earlier this year, Rachel donated them to Jo & # 39; s Cervical Cancer Trust, a charity close to her heart.
The 27-year-old has had high-grade "abnormal" smear screenings in the past and is always encouraging her followers to schedule their routine Pap tests.
Many of her faithful followers understood why she made the decision to change into several dresses, but she understands that being in the public eye brings negativity.
"The first images of my dress by Nicole Spose went viral, reaching more than a million views," he said.
"I'm very lucky because I have several famous friends who support my images and we all support each other through the negativity that comes with the job.
"I also have many good friends and family who support me and know how hard I work to achieve what I do and that's all I can ask for." I love sharing my story online and I love following and sharing other Instagrammers. "