A small alpine village is harassed daily by up to 10,000 tourists because it was the inspiration for the fairy-tale city of Arendelle in Disney’s Frozen films.
Local mayor Alexander Scheutz begged fans to stay away from Hallstatt, in Austria – called the “most Instagramable city in the world” – because it can’t handle it.
The once peaceful village on the lake, with a population of only 780, is now chock-full of visitors making selfies, flying drones, and even leaving residents at home to use the toilet.
A cafe owner said, “My mother woke up one day and found some Chinese tourists in her bedroom.”
And last November a mysterious fire destroyed part of the 16th century waterfront of the village.
The picturesque village of Hallstatt in Austria is harassed daily by up to 10,000 visitors
The fairy-tale town of Arendelle in Frozen (photo) is said to be inspired by Hallstatt, which is now said to be ‘the most Instagramable city in the world’
The fictional town of Arendelle (photo) lies on a lake with mountains in the background, just like Hallstatt in Austria, which is now being harassed by tousists
Hallstatt has been a UNESCO World Heritage Site since 1997. But its popularity exploded after it was linked to the mega-popular Disney movie that was released in 2013
A tourist enjoys the spectacular view in Hallstatt, Austria
Hallstatt, located next to the Salzkammergut Mountains, has been a UNESCO World Heritage Site since 1997.
But its popularity exploded after it was linked to the mega-popular Disney movie that was released in 2013.
Since then, 10,000 tourists, mostly from Asia, have flowed to the village every day.
The locals fear that the release of Frozen II in November – now the most profitable animation film of all time – could lead to an even greater influx.
Mayor Scheutz has urged the hordes to stay away and has even closed several roads to try and deter them.
He said: ‘Hallstatt is an important piece of cultural history, not a museum.
“We want to reduce the number by at least a third, but we can’t really stop it.”
Hallstatt is located next to the Salzkammergut Mountains and has been a UNESCO World Heritage Site since 1997.
The once peaceful village of Hallstatt on the lake is now full of visitors who make selfies, fly drones and even let themselves be used by residents to use the toilet.
Mayor Alexander Scheutz has encouraged tourists to stay away from his village
Firefighters put out a fire in Hallstatt, Austria in November, which started in a lakeside cabin and spread to nearby houses
A sign overlooking Lake Hallstatt encourages tourists to enjoy the tranquility. But the area is now visited by more than a million tourists every year
A tourist is browsing through postcards in Hallstatt, Austria, where tourism has increased enormously
Tourists pack the streets of Hallstatt, the ‘most Instagramable city in the world’
The popularity of the village rose for the first time in Asia after it appeared on a South Korean travel show in 2006.
In 2011, an obsessed Chinese tycoon spent nearly a billion dollars making an identical copy of the village in his home country.
But it was after the rumor had inspired the magical city in Frozen that the figures exploded and images of the village became viral on Instagram.
Hallstatt now attracts six times more tourists per capita than Venice and hotel rooms cost between £ 250 and £ 350 per night.
It has surpassed the first Frozen that earned $ 1,281 million, and Incredibles 2 that raised $ 1,243 million.
Tourists browse through a gift shop in Hallstatt, Austria, where tourism has increased enormously
The once peaceful village of Hallstatt in Austria, which now attracts 10,000 visitors a day thanks to fans of the Frozen films
The spirited snow queen Elsa, pictured, from the Frozen films