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Why Women Are Obsessed With This “Perfect” $70 Summer Dress From Target Australia: “It Looks Like It Costs $400”

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Linen Blend Scalloped Hem Midi Dress ($70)

Shoppers have discovered the “ultimate summer dress,” and it’s a steal on a high-end item worth more than five times the price.

Target’s linen-blend scalloped hem midi dress ($70) has wowed Australian women looking to spruce up their wardrobes.

It’s been compared to Posse’s Zayla dress ($399), which sold out immediately, and another design from Seed Heritage ($229).

Both dresses are available in black and white and have scalloped hems at the chest and along the skirt.

The fashionable detail elevates the ensemble above a simple strapless dress.

‘The Target cut is the best, it’s gorgeous!’ —exclaimed a buyer.

“I’m here for the Kmart and Target scams that have been going down lately,” said another.

A third wrote: “I really like Target’s European linen range – I find it very well made.”

Posse Zayla Dress ($399)

Target’s linen-blend scalloped hem midi dress ($70) has wowed Australian women looking to spruce up their wardrobes.

The dress has scalloped hems on the chest and skirt.

Posse's Zayla Dress ($399) Sold Out Immediately

Target’s Linen Blend Scalloped Hem Midi Dress ($70) is also available in white

But the dress isn’t the only Target ‘hoax’ to go viral.

The Target Shoulder Bag ($25) has been flying off the shelves after fashion fans noticed a strong resemblance to an English designer bag, and it pairs perfectly with the scalloped hem midi dress.

DeMellier’s Tokyo bag ($650) has a unique triangular shape with an arrow-shaped magnetic closure.

Shoppers around the world have called it the perfect “urban bag” that enhances even the simplest outfit.

Likewise, Target’s shoulder bag is perfect for those on a budget looking for a high-quality accessory.

When compared side by side, the bags appear almost identical and many cannot tell the difference.

“I love this bag, it’s beautiful and stylish,” said one five-star reviewer. “It goes with all my clothes.”

“There’s no one in my circle who can afford a $650 bag, so the one from Target is a winner,” another added.

Target Shoulder Bag ($25)

DeMellier Tokyo Bag ($650)

The Target Shoulder Bag ($25) (left) has been flying off the shelves after fashionistas noticed a strong resemblance to DeMellier’s Tokyo Bag ($650) (right).

Target’s clothing ranges have been praised as some of the best value clothing on the market, with thousands of people praising their superior design and quality.

Target’s recent clothing lines have also gone viral on Australian fashion TikTok with thousands of women sharing their clothing purchases.

“I’m obsessed with Target’s new linen and summer collection,” said one.

“The work cabinets are simply the best,” added another. “It’s always the first place I go nowadays when I need new clothes.”

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