- The Matilda striker burst onto the scene at the 2023 FIFA World Cup
- She has become an international star and plays in the UK Women’s Super League.
- Now it has the support of the most iconic brand of Australian sports stars.
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Becoming a Weet-Bix kid is one of the best sponsorship opportunities an Australian athlete can achieve and Matildas star Mary Fowler has become the latest sports star to represent the iconic brand.
He joins Australian cricket greats Brett Lee and former Matilda Ellyse Perry, tennis ace Alex de Minaur, Marnus Labuschagne, Socceroos icon Tim Cahill and NBA star Josh Giddey as one of the famous faces of the brand.
Fowler became the latest Australian to declare “I’m a Weet-Bix kid” when she and the cereal giant broke the news on Monday.
Fowler announced her new role as a Weet-Bix ambassador on social media and said she can eat 11 of the famous ‘bricks’ for breakfast.
Fowler is a rising star after replacing the injured Sam Kerr at the 2023 FIFA Women’s World Cup.
“As a rising star on the soccer field, Mary is preparing for a big year and we will support her every step of the way,” the brand announced.
“We welcome Mary as the newest member of the Weet-Bix family.”
Fowler starred in a video in which she said, “I’m Mary Fowler and I’m a Weet-Bix girl.”
‘In fact, I’ve always been a Weet-Bix kid. When I was younger we always had a competition about who could eat the most Weet-Bix.
“My record is 11 Weet-Bix.”
That compares admirably to Lee, who said he would make seven Weet-Bix with fruit, while Perry is a fan of a Weet-Bix Jaffa Smoothie blend.
Former Australian fast bowler Brett Lee was one of Weet-Bix’s most iconic ambassadors.
Australian cricket star and former Matilda Ellyse Perry has also been an ambassador for the iconic Australian cereal.
Both are a far cry from the world record held by A Country Practice, Burke’s Backyard and 2GB star Doctor Rob Zammit, who ate 44 Weet-Bix in just 29 minutes in 2018.
Fowler and the Matildas made history at the FIFA Women’s World Cup in Australia and New Zealand in 2023, reaching the semi-finals before finishing fourth in front of record crowds and television audiences.
The Matildas will next line up in a friendly against Mexico in the United States on April 10 before returning to Australia for friendly clashes against China in Adelaide (May 31) and Sydney (June 3).
Fowler has a big year ahead of him, with friendlies against Mexico and China ahead of the Paris Olympics.
Fowler will be crucial to Australia’s chances in Paris with superstar Sam Kerr set to miss the tournament after tearing his ACL.
Now, in her new role as a Weet-Bix ambassador, Fowler has offered her advice to the next generation of soccer stars looking to make it big on the big stage.
“What I enjoy most about playing football is probably spending time with my teammates and being able to be a part of something that’s bigger than me,” he said.
“I think for anyone who plays football, the main thing is to enjoy it.
‘Just having a good time. I think you can get caught up in the desire to play so well that you forget that you are there to enjoy it.”
After warm-up matches in Australia, the Matildas face a tough draw at the Paris Olympics after being placed in Group B along with the United States, Germany and Morocco or Zambia.
The United States, ranked No. 4 in the world, will be coached by Sam Kerr’s Chelsea boss Emma Hayes, who joins at the end of the Women’s Super League campaign, while Germany are ranked fifth in the world.