Viewers have claimed ITV has “run out of ideas” after the UK broadcaster aired two hours of TikToks on Christmas Eve.
Instead of showing a gritty drama or festive special during prime time, ITV shared TikTok: Top 100 2024, showcasing ‘unforgettable clips’ shared on the platform throughout the year.
ITV said the show, which lasted two hours and five minutes, aimed to “celebrate” “epic” clips on TikTok.
“Celebrate our top 100 viral TikTok clips of 2024 in this epic countdown and see how much money these unforgettable clips could have made their creators,” the show’s description read.
Host Joel Dommett, 39, known for hosting several TV shows including I’m a Celebrity: Unpacked, narrated the episode.
The program also considered factors, including paid partnerships, affiliate marketing, sponsorship deals and brand collaborations, to calculate the potential monetary profit each clip could have generated for the creator.
However, those hoping for a higher quality option claimed the show is a sign that television has “given up”, with one saying: “Tonight ITV will be showing TikToks for two hours.” Television has really given up!’
Viewers have claimed TV has “run out of ideas” after ITV broadcast TikTok: Top 100 2024 on Christmas Eve
The show featured young twins Marnie and Mylah from Burnley, who caused a storm on the platform after getting angry because an ice cream van tried to charge them £9 for two ice creams, according to The telegraph.
Elsewhere, a grandmother also appeared who lost her balance and tipped over her handlebars while riding a seesaw.
Lisa Lloyd, 55, from Feltham, Middlesex, was on holiday in Corfu when the unfortunate incident occurred.
Although the clips entertained millions of people on TikTok, viewers were less impressed when watching them on ITV.
One disgruntled viewer took to X to share his thoughts, writing: “It’s like TV ran out of ideas and just gave up.”
“I still can’t believe this is the kind of thing they’re showing,” a second user similarly added.
An entertaining clip shared by Lisa Lloyd (pictured), 55, from Feltham, Middlesex, featured on the ITV show.
Elsewhere, the show looked at the TikTok trend that had viewers guessing whether an item was real or made out of cake.
A third wrote: ‘I actually saw this last night; I’ve never seen 99 percent of the ones shown and I’m on that app all the time. Really just rubbish content.’
Another said: ‘Christmas Eve and they’re showing TikTok’s on ITV! Where has our world come?
However, one said that the show is not as unusual as others might believe, writing: “To be fair, this is basically this generation’s version of You’ve Been Frame or Rudetube.”
It comes after Britain’s best-known money-saving expert, Martin Lewis, shared a series of Monopoly tactics and strategies to employ during a festive family games night.
On his ITV show, Martin Lewis: How to Win at Board Games, he described himself as “ridiculously competitive”.
The 52-year-old added: “It’s fun to win and be better at games.” Board games bring everyone together.’
Although winning at Monopoly may seem like a matter of luck, Martin explained that there are several things you can do to beat other players and improve your odds.
Your first tip is to buy as many properties as possible during the early stages of the game.
The show also explored whether the clips were part of a sponsorship deal, brand collaboration or paid partnership.
Viewers took to X to share their thoughts on ITV airing TikTok: Top 100 2024 during a prime time slot on Christmas Eve.
Martin said it was also important to calculate each property’s return on investment, meaning how much you bought it for versus how much you can earn from renting it.
However, not all properties are created equal. Although the most expensive ones start out being the best investment, this changes once you add houses and hotels.
Those who want to win should try to buy the three light blue cards, which are The Angel, Islington, Euston Road and Pentonville Road, as they can generate the most money once hotels are added to them.
After that, he recommends taking the orange cards that comprise Vine Street, Marlborough Street, and Bow Street.
Martin highlighted that these are the properties that players are most likely to end up in after getting out of jail.
In his opinion, the worst places to shop are the green and expensive ones, including Bond Street, Oxford Street and Regent Street.
In Monopoly, players can only start building houses and hotels on their properties once they have purchased the complete set.
Therefore, Martin shared, it is vital to buy one of each color, so you can block opponents and have some leverage when it comes to closing deals later.
ITV’s TikTok: Top 100 2024 explored how many views each of the clips received to assess potential earnings
Martin added that if you have cards that are not part of a game, you should mortgage them at the bank to get extra money to buy houses, as they are unlikely to generate much income.
Another tactic is to try to build three houses on each property before spending money upgrading them into hotels.
Three houses is the ‘sweet spot’ that will allow you to gain more profit from the game and this has to do with the increase in rent from one to three houses.
Martin explained: ‘When you buy a house, the return on investment (or ROI, comparing what you paid with what you get in rent from each property) is 26 per cent.
‘With two houses, it’s 56 percent. With three, it’s 110 percent; It’s a huge jump between two and three.’
Martin added that it’s important to leave an emergency fund in case you land in someone else’s expensive space.
A common criticism of Monopoly is that the game can last too long, but Martin said it doesn’t have to be that way.
He conducted an online survey that found that 52 percent of players leave fine money for people to win if they get free parking.
But this can actually make the game last much longer, as it pumps money into players and makes them less likely to go bankrupt.
This is actually not an official rule and it said you can skip it if you want the game to end faster.
Although he won a round of Monopoly against his colleague Claire during the episode, Martin was stunned when he sat down to play backgammon.
The presenter claimed that he played it as a child before rediscovering it 15 years ago.
It is a two-player game and the goal is to move all the tiles to your home board and then remove them from the board completely. The first player to get rid of all their tokens wins the game.
Martin revealed that after his friend defeated him at backgammon, he embarked on a mission to hone his skills. A year later, he managed to win competing against the same friend.
During the show, he went head-to-head with a 90-year-old man named George, who said he had been playing backgammon since “before Martin was born.”
After three tense rounds, George beat Martin, but he said it’s always difficult to know what to do with the two chips furthest from you at the beginning.