Tiffany & Company has moved millions of dollars worth of sparkling diamond jewelry from its flagship Fifth Avenue for renovation in a carefully planned move to keep the baubles safe.
The jewelry was moved because the iconic 10-storey Manhattan store will undergo a major renovation over the next two years.
Although the company had to move the glittering goods only 50 feet or so to the nearby location of East 57th Street, sublet by Nike, it was a very safe and thorough operation.
Thirty security staff were present on Sunday to view 114,179 ‘units of merchandise’, a unit that is a piece of jewelry, such as a ring or chain, from their display cases and taken to the new store, according to the New York Times.
Some of the relocated merchandise include $ 4,000 rings that spell the word “love” in tiny diamonds, $ 165,000 diamond necklaces, and a $ 2,475 million engagement ring that weighs as much as a bullet.
Tiffany & Company has moved millions of dollars of sparkling diamond jewelry from the signature Fifth Avenue New York flagship store to its new temporary location on Sunday. About 30 security guards and agents were on the scene to watch the movement and stop passersby while the jewelry was being transported in carts on the street
114,179 jewelry were moved from the Fifth Avenue store about 50 feet or so to the new location on 6 East 57th Street, as the original location is undergoing renovations. Employees suggested unpacking boxes at Tiffany’s new location on Sunday
Empty drawers are scattered across the first floor of Tiffany’s flagship store on Fifth Avenue after Sunday’s move. The 727 Fifth Avenue store is being renovated
New York City police officers kept watch while workers brought the jewelry in robin egg-blue carts to the sidewalk and stopped passersby while the carts were being moved.
The goods on those carts were locked up and their safety was checked and re-checked before each cart was sealed in plastic shrink film and then rolled out on the street.
Tiffany employee Shifra Balancio kept watch at the door of the new temporary Tiffany location and kept a log of every trolley arrived.
Approximately 300 cameras monitored the transfer in both the Tiffany store and the new location. Some cameras were fixed on the sidewalk route and sent a live feed to security officials in the two stores and at a Tiffany distribution center in Parsippany, New Jersey.
Tiffany encouraged all his employees to remain silent about the move so that it could be carried out with minimal attention.
Andrew Mikulskis, a Tiffany director, supervised the updated briefing staff after the store was closed on Sunday and reminded them not to post messages or photos on social media or to give directions about the move.
Despite the hectic Sunday move, Tiffany & Co still opened its temporary store on 6 East 57th Street on Monday, while the Fifth Avenue flagship store will be renovated over the next two years
A display case in the new Tiffany store pictured above
A look at the Tiffany & Co location on the 57th East pictured above
Tiffany even followed their social media in search of hints of potential crime.
The company hired a company that keeps track of social media and checked for keywords such as ‘move’, the old store address ‘727 Fifth Avenue’ and the new location ‘6 East 57th Street’.
In order to attract minimal attention from passers-by in the street, Tiffany set up a tent in front of the temporary shop door to block the view.
After all carts were brought to the new location, each item was entered into an inventory control system and unpacked.
The move went smoothly. On Monday, Tiffany said that nothing was lost or stolen during the Sunday movement and that all the jewelry from the move is safe and responsible.
The entire operation went down in 18 hours and the new temporary store was opened for the first time on Monday.
“They say moving is stressful and I’ve been anxious for the past two or three weeks,” said Michael Vanderheyden, who sold jewelry on Tiffany’s ground floor for 35 years during the packaging process.
Tiffany doubled his safety for this short movement and learned a painful lesson from the mistakes of the past.
In 1958 two men smeared the Fifth Avenue so-called unbreakable display cases in the middle of the night and stole two diamond necklaces, a diamond pin and a diamond ring. Then they walked to their flight car on Fifth Avenue and drove away. The jewelry has never been seen again.
The new space of Tiffany on East 57th Street does not house the famous Tiffany diamond, a dreadnought of 128.54 carats that Lady Gaga carried to the Academy Awards last year. Tiffany said it was in a safe at a different location.