Not everyone, of course, is the same. Some of the newly discovered pro-Trump women online run small businesses while remaining deeply dedicated to raising their families. Some are skeptical of conventional narratives and are experimenting with wellness products. (Though wellness influencers, of course, have long been a staple of the right.) Even quote makers, while perhaps never addressing politics directly, instruct Single women to marry “providers” or to lose weight.
Look at model Nara Smith, who has become the most prominent example of a “tradwife” on TikTok. Are probably very familiar with itbut for the uninitiated, she’s a young mother whose content revolves around creating everything her family eats (yes, all) from scratch. Smith has rejected criticism that her Mormon faith or her husband, model Lucky Blue Smith, influence her work, but either way her content influences the narrative of a trad wife. Lucky Blue Smith has faced criticism in recent days for his political beliefs after he reposted a video of Scott Presler celebrating a Trump court victory.
This all seems like a rejection of the girlboss politics that was more indicative of the Hillary Clinton and Ruth Bader Ginsburg era than the JD Vance era we find ourselves in today. The cultural, dating, and Internet trends offered by many of these creators are emblematic of what the Republican Party calls “traditional values.” But, at least on TikTok and Instagram, it’s wrapped in an aesthetic that’s not just acceptable or normal, but perceived as… kind of cool.
The quiet part has apparently been there for a while: Instead of attacking immigrants, these influencers were promoting “Made in America” items. Instead of asking for a tax reduction, they are renting expensive cars. It seems only now that Trump has won (and by a wide margin) are some of these creators feeling comfortable telling the world their true political beliefs.
Some members of Trump’s own family are helping to lead the aesthetic shift.
Ivanka Trump has largely disappeared from politics, but like these influencers, she espouses similar hobbies and values and uses her social media presence to post family photos and clips of her surfing or traveling. Similarly, Kai Trump, the 17-year-old daughter of Donald Trump Jr., has started his own YouTube channel where he has been posting vlogs, documenting how the Trump family spent election night and what it’s like to have the former president as a grandfather. According to their vlogs, it’s less politics and more Starbucks operations. And with politics somewhat out of the picture, these women live aspirational lives – see them trotting the globe in luxury brand clothing rather than supporting the latest cabinet pick.