Welcome to our weekend Apple launch column, which covers all the Apple news you’ve been missing this week in a handy bite-sized roundup. We call it Lake Breakfast because we think it’s great with a morning cup of coffee or tea, but it’s cool if you want to read at lunch or even give dinner hours.
Where did everyone go wrong for the iPad?
If you look at the top numbers, Apple seems to have had a record quarter. But weeds also flourish in the garden, and (at the risk of mixing my metaphors) the most obvious fly in Apple’s Q4 perfume was the iPad.
While the iPhone and Wearables were each 10 percent, the Mac was at 25 percent, and even Services managed a 5 percent equivalent growth last year, the iPad down an ominous 13 percent. (It’s not a hidden one, either. The iPad is down in Q3, and in Q2, and in Q1.) That hole in Apple’s operating costs is a little more than a billion dollars… which is probably less of a loss for the company. as it sounds, but it continues in hardships.
With a rushed launch schedule and auto-cannibalizing product lineup that’s as annoying as it is confusing, the iPad doesn’t need competitors. Apple has taken the job of killing it all on its own.
The Mac-iPad isn’t what Apple would like it to be and the fluid, complex array simply doesn’t work. We recognize that iPads are mainly intended for light use by consumers, and that light use consumers need and look for clear features that tell them to buy a product, which is exactly what the iPad cannot offer.
Rather than offering a compelling update to the budget iPad 2021, the new 10.9-inch iPad instead runs into the mid-market territory of the iPad Air, which has invaded the very territory of the outgoing iPad Pro. Since iPads seem to be making an impact all year round, seemingly at random times throughout the year, and each other is redundant, your best bet is to just buy the latest one… but there’s no guarantee that it won’t be out of stock next month. None of which are likely to make their customers queue up at their local Apple Store.
The iPad was supposed to be the answer to the post-PC conundrum. And to change the face of smartphones, which at one level grew so big so quickly that they called a new type of phablet. And to change things in the movement of work, which everyone assumed, he was going to leave the laptop after years. Lake was not the only company to foolishly believe that the plan was coming, but no one else worked hard to make it happen.
The fact that consumers don’t really want to trade in laptops and phones for a single bundled device isn’t Apple’s fault, and with the benefit of hindsight, we see that the iPad will never really happen. the iPhone’s place as the company’s revenue leader, as Apple clearly hoped it would be. Most of us want something bigger than a tablet to work on, and something portable to carry around in our pockets. Included among them, the tablet is considered by most customers as a lightweight device that they grab to watch Netflix, surf the Internet, or play a few games. The market for the iPad as a core device, a work device, was never as big as the company thought.
Smaller markets can still be expensive to access, and Apple rarely wants to leave money on the table. And so far Apple has done a good job of capturing that money, with the iPad dominating the tablet market just as surely as the Apple Watch dominates wearables. Indeed, sometimes techies worry that the ease with which the iPad beats rival tablets has made Apple shy away from the risk; If you’re number one, why are you trying harder?
What they are going to do, Tim Cook is planning to see him on the iPad product board 2022. Buy a Xiaomi Pad 5? Worse: buy nothing at all and watch Netflix on your phone. And soon the small market decreases a little.
Trending: Top stories of one week
As Apple reports another quarterly report, Jason Snell counts great Macs and refusing Services not all of these are cracks.
Suddenly, the iOS App Store ad was hacked. And it’s likely getting worse.
The viral TikTok video proves we’ve all been there charging us wrong iPhones. (Perhaps).
Samsung just released an incredible privacy feature on the iPhone most needs.
Arcanum: Port in the order the new iPad There is a USB-C charging port.
The noise of the mill
Apple may launch a massive 16-inch iPad next year. This is Apple’s the most expensive iPad.
Not so much a rumor as a fact: Apple has confirmed the future of iPhones It will go from sky to USB-C.
And here’s everything you need to know about them iPhone 15likely to include a USB-C port.
Podcast one week
iOS and iPadOS 16.1 are available, along with macOS Ventura. On this episode of the Macworld Podcast, we talk about these new OS updates, and also about price hikes for Apple’s subscription services. Good morning!
You can catch all Macworld Podcasts on Spotify, SoundcloudPodcast app or our website.
Software updates, bugs & problems
iOS 16.1 It includes a fix for the iPhone’s security that is scary, no day off.
We look forward to your Mac’s critical breakdowns even if you are not upgrading to Ventura.
Apple has finally released iOS 15.7.1 with crisis security labels arranged haphazardly.
But the company warns iOS 15 and macOS 12 Thoughts could still have “known security issues.”
The new iOS/iPadOS 16.2 beta brings us our first look at Apple’s the all-new Freeform app.
Over a billion thoughts Apple got updates this week. Apple release OS update we around every app and OS.
You’ve found a classic Mac OS Easter egg hiding in there To come?
And we’re done with this week. If you would like to receive regular subscriptions, sign up for our newsletter. You can also follow us on Twitter he would pay for news stories. You then see Saturday, enjoy the rest of the weekend, and stay at Appley’s.