Karl Stefanovic was fired without mercy as the host of the Today show in December – with his tumultuous private life accused of declining program ratings.
But the number of viewers has continued to fall since Karl & # 39; s departure, particularly in the 44-year-old Queensland home state.
Now, sources at Channel Nine have claimed that this week's decision to broadcast from Queensland is actually an & # 39; emergency tour & # 39; of the Sunshine State was to win back the public.
Quest for Reviews: Insiders have told Daily Mail Australia that the Today show is touring through Karl Stefanovic & # 39; s home state of Queensland in an effort to win back viewers & # 39;
"In short, Channel Nine is desperate to increase the numbers and felt that a road show in Queensland was a good start", an insider said Wednesday.
& # 39; The show is so finished in Queensland that it happens to be Karl's home state, and that's why they decided that a tour would be a step in the right direction. & # 39;
However, Channel Nine insists that the Today show only travels through Queensland to show & # 39; the beauty of the region & # 39; after the devastating floods.
A spokesperson told Daily Mail Australia: & # 39; After months of devastating weather, the Today show in collaboration with Tourism QLD is busy with OB & # 39; s for a week [outside broadcasts] from North Queensland to show viewers the beauty of the region and that they are active again.
& # 39; We are also busy catching up with families we could have helped during the crises. & # 39;
Disclaimer: Channel Nine, however, insists that the Today show only travels through Queensland to show & # 39; the beauty of the region & # 39; after the devastating floods. Pictured: Karl Stefanovic and Deborah Knight
The new line-up for the Today show, co-hosted by Georgie Gardner and Deborah Knight, has failed to appeal to subway viewers in Brisbane.
Prison assessments in the Queensland city have declined considerably since Karl was fired at the end of 2018.
Robert McKnight, the editor of the Blackbox website, says that Channel Nine & # 39; every trick in the bag & # 39; to raise the ratings in the coming months.
& # 39; Viewers in Queensland and Melbourne are very parochial, so if you can show them a bit of love, this can often translate into a faltering rating, & he told Daily Mail Australia.
The reviews of the Today show in Brisbane: October 2018
October 22, 2018 – October 26, 2018
The reviews of the Today show in Brisbane: March 2019
March 18, 2019 – March 22, 2019
Robert continued: & # 39; With the way things are going today they will take every trick out of the bag and Brisbane is a good place to start because road trips are a great way to engage the local community.
& # 39; Once you have the team there, you get the team in local newspapers and on local radio stations, so not only viewers see the results in the air, they also see and hear about the show on other media. & # 39 ;
Robert explained that Karl & # 39; had a very strong bond with Queensland & # 39 ;, and added: & # 39; The team must think of a way to compensate viewers' redemption now that they are gone.
& # 39; Brisbane has always been a fluctuating market and one that can make or break a breakfast show, so there is no doubt that this is a game to attract viewers there.
& # 39; One of today's biggest drops has been to Melbourne, a market where they once were number 1, so I expect that I will make many Melbourne trips in addition to those in Brisbane in the coming six months. & # 39;
Desperate: Robert McKnight, the publisher of the Blackbox website, says that Channel Nine & # 39; every trick in the bag & # 39; to increase the viewing figures in the coming months. Pictured: Karl Stefanovic and Georgie Gardner
When Karl was still co-hosted Today last year, a week in October a total number of viewers of 292,000 traveled over Brisbane.
But a sample week in March this year shows that the Brisbane audience has fallen by 43,000 to just 249,000.
Similarly, the Today show attracted a total of 335,000 viewers in Brisbane during a week in November 2018, the month before Karl was fired.
But for the week that started on April 1, 2019, the public was only 256,000.
The Brisbane reviews of The Today show: November 2018
November 5, 2018 – November 9, 2018
The reviews of the Today show in Brisbane: April 2019
April 1, 2019 – April 5, 2019
At its debut in January, the updated Today show was crushed in the ratings of Channel Seven & # 39; s Sunrise, signed in a meager 197,000 metro viewers.
At the beginning of March, the show attracted only 167,000 viewers in the five capitals, which had the lowest figures since 2006.
In a recent statement to TV Tonight, Nine & # 39; s head of Content Production and Development, Adrian Swift, said that viewers should give the Today show a chance.
& # 39; The reality is that when you change positions it takes a long time before you go to bed & # 39 ;, he said. & # 39; We are not worried. We are absolutely convinced that we will get there. & # 39;
Bad news: the new line-up of the Today show, with Georgie Gardner and Deborah Knight (pictured) as co-host, did not appeal to metro viewers in Brisbane
Today's ratings started in 2016 with a steep decline, when Karl left his 21-year-old Cassandra Thorburn and started dating a younger woman, fashion designer Jasmine Yarbrough, months later.
Audience figures plunged to a 12-year low in September 2018, and it is clear that network administrators finally decided to condemn Karl after his & # 39; over-the-top & # 39; marriage to Jasmine in Mexico on December 8.
Channel nine insiders told the Australian that management had no choice but to fire the host because of the & # 39; crazy & # 39; headlines around his personal life.
Dismissed: Karl, who is from Queensland, was fired without mercy as presenter of the Today show in December, after his private life was blamed for the dwindling viewing figures of the program