The Oscars are undergoing their own image overhaul for the 95th anniversary.
As Hollywood’s biggest names gear up for their biggest night ever at the Academy Awards on Sunday, they won’t be walking a traditional red carpet.
The normal red colored rug, which has become a fixture for the fashion industry, will now be the color of champagne.
Oscars host Jimmy Kimmel was on hand to help with the launch on Wednesday, joking that the new color indicates the confidence of the show’s producers that no blood will be spilled, a tongue-in-cheek reference to last year when Will Smith slapped to Chris Rock during the live broadcast.
Still known as the red carpet, the new color for the most famous 50,000-square-foot carpet was chosen by creative consultants Lisa Love and Raúl Àvila, whose pedigrees include work with Vogue magazine and the annual Met Gala driven by Anna Wintour. .
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The Oscars have been using a red carpet since 1961, when it was first used outside the entrance to the 33rd Academy Awards. Since then, it has become ubiquitous, representing a form of glamor for all kinds of events around the world.
However, in recent years, red carpets of different colors have become the new trend in Hollywood.
Last year’s Emmy Awards carpet was gold, while this year’s Golden Globe Awards carpet was gray. In November, the world premiere of “Black Panther: Wakanda Forever” in Los Angeles featured a stunning purple carpet.
Lisa love said the hollywood reporter that the Academy’s executive director, Bill Kramer, gave her and Àvila a lot of freedom.
“He basically said we need to turn this event from a day event to a night event,” he said. “That’s always been something the Oscars have had a problem with… Everybody’s dressed for an evening event and they’re there at 4 o’clock.”
When it came time to choose the color for the rug, Love said: “First we had to come up with the tent and what color it would be. To block the light, it had to be a darker color.”
“You’ve seen it as sienna or saffron-colored sienna, which connotes the color of sunset,” he added. “Where is the sunset best seen? From the sandy beaches with a glass of champagne in hand.