The NFL has found yet another TV partner.
TelevisaUnivision, the Spanish-language media giant, says it is working with the NFL and CBS Sports to secure the Spanish-language rights to Super Bowl LVIII, scheduled for February 11, 2024 in Las Vegas, Nevada.
TelevisaUnivision announced the news during its advance presentation Tuesday in New York with sports anchor Alejandro Berry teasing “four big and very exciting announcements” before introducing star athletes to release trophies for the UEFA Champions League, the EuroCup and the Copa America.
He then introduced Donna Speciale, TelevisiaUnivision’s head of ad sales, and former New York Giants player Victor Cruz. The company will create an “unprecedented viewing experience designed for our fanatics,” Speciale told the audience as the Lombardi Trophy was placed on the podium.
Super Bowl LVIII will be the company’s first-ever national broadcast of an NFL game. TUDN, TelevisaUnivision’s sports division, will partner with CBS Sports to produce the game, with the division long producing the game for audiences in Mexico before Televisa’s merger with Univision last year.
The deal gives TelevisaUnivision a huge sports platform, with the Super Bowl always a major TV event for every age and demographic. Unlike Fox (owner of Fox Deportes) and NBC (owner of Telemundo), CBS Sports does not have a Spanish-language TV network to broadcast a Super Bowl simulcast.
For past Super Bowls, CBS and the NFL have teamed up with ESPN Deportes to broadcast the game in Spanish, but this year TelevisaUnivision, with its much larger platform, is getting the big game.
The Super Bowl deal is also a big win for TelevisaUnivision, which will also host the 48th Copa America tournament next summer, pitting CONMEBOL teams like world champions Argentina and CONCACAF teams like the United States and Mexico against each other. Copa America will be held in the US for only the second time in its history.