Taylor Swift has sent her fans on an online scavenger hunt ahead of the release week of her long-awaited new album.
The 34-year-old megastar, who will release The Tortured Poets Department on Friday, has been leaving breadcrumbs for his die-hard fans to follow ahead of his 11th studio release.
On April 16, the singer began leaving murals with QR codes around the world.
After initially leading to a page that said “Error 321,” the QR codes now display a YouTube Short of an antique typewriter documenting a singular letter.
Each city’s QR code has a different letter that helps spell a mystery word.
Taylor Swift has sent her fans on an online scavenger hunt ahead of the release week of her long-awaited new album.
Sydney and Melbourne have now been included in the treasure hunt, with murals appearing in Australian cities.
The Sydney QR code located on George Street leads to the letter R.
While the Collingwood mural guided users to the letter F.
On April 16, the singer began leaving murals with QR codes around the world.
Sydney and Melbourne have now been included in the treasure hunt, with murals appearing in Australian cities.
Murals have also appeared in London, Chicago, Paris, Nashville, Toronto, Mexico and São Paulo as fans struggle to figure out what the letters mean.
On Tuesday, Swift took to Instagram to post ‘The TTPD Timetable,’ and revealed that she would also be releasing a music video on April 19 at 8:00 p.m. ET.
The clip began with a clock once again mysteriously set to 2:00 p.m.
Each city’s QR code leads to a YouTube Short of an antique typewriter documenting a singular letter
The camera then panned around a room with a yellow floor, on which there were records and crumpled pieces of paper.
The camera continued, zooming into the hallway and then into a room titled ‘The Department of Tortured Poets’.
There, on a school bulletin board was the schedule for Friday, April 19, indicating the release date of their album.
In February, Swift released the tracklist for the album, which will feature Post Malone and Florence & The Machine.
The 34-year-old megastar premieres The Department of Tortured Poets on Friday