Australia

Snickers, Mars and Milky Way chocolates to be given a major makeover using paper packaging

Mars, Snickers and Milky Way chocolate bars are getting a major makeover: ‘They’ll never be the same again’

  • Mars, Snickers and Milky Way chocolate bars will receive new paper packaging
  • The new wrap is curbside recyclable and will be available from April 2023
  • Australia is the first market where Mars Wrigley is testing the new packaging.
  • The sustainable change is the result of an investment of 2.5 million dollars and 2 years of R&D

Mars, Snickers and Milky Way chocolate bars will be wrapped in paper-based packaging that can be recycled through traditional curbside recycling starting in 2023.

Chocolate, candy and gum maker Mars Wrigley announced the breakthrough in a world first for the company.

“The transition to paper packaging for our locally made chocolate bars marks an important milestone on our journey towards sustainability,” said Andrew Leakey, Managing Director of Mars Wrigley Australia.

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Australia’s favorite Mars, Snickers and Milky Way chocolate bars will be wrapped in paper-based packaging that can be recycled via traditional curbside recycling from 2023

The New Packaging Will Officially Hit Shelves In April 2023, Which Is When Existing Stocks Are Expected To Run Out.

The new packaging will officially hit shelves in April 2023, which is when existing stocks are expected to run out.

Leakey added: “This was critically important to us as we wanted to make sure consumers had easy access to recycle our new paper-based packaging.”

The new packaging will officially hit shelves in April 2023, which is when existing stocks are expected to run out.

Australia is the first market in which Mars Wrigley is launching its new packaging, representing more than $2.5 million in extensive research and development testing and local innovation from the brand’s manufacturing site in Ballarat, Victoria.

Much of the research focused on packaging that would provide optimal preservation of the chocolates.

Additionally, after the brand’s Australian-made chocolate bar portfolio has fully transitioned to paper-based packaging, they are set to remove more than 360 tonnes of plastic from their value chain.

Its new packaging comes on the heels of the collapse of soft plastics recycler REDcycle, which was discontinued after items collected at Woolworths and Coles were secretly stored in warehouses and not recycled for months.

Australia Is The First Market In Which Mars Wrigley Is Launching Its New Packaging, Representing More Than $2.5 Million In Extensive Research And Development Testing And Local Innovation From The Brand'S Manufacturing Site In Ballarat, Victoria.

Australia is the first market in which Mars Wrigley is launching its new packaging, representing more than $2.5 million in extensive research and development testing and local innovation from the brand’s manufacturing site in Ballarat, Victoria.

Leakey also disclosed that Mars was currently working with the broader grocery and retail industry to “close the loop” on recycling.

It claimed that no commercial advantage was gained by protecting the paper packaging process from competitors.

“We don’t win in the market that way,” Leakey revealed. ‘If we crack the code first, great, I’m proud of my team for doing it. But there is no value in keeping it around. They can buy the packaging in the same places that we do.’

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Jacky

The author of what'snew2day.com is dedicated to keeping you up-to-date on the latest news and information.

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