Sales at Dixon's Carphone languishing despite the strong demand for flat-screen TVs during the World Cup

Stagnant sales: Dixon's Carphone had strong demand for televisions when England reached the semi-finals

Sales at Dixon's Carphone languishing despite the strong demand for flat-screen TVs during the World Cup

City & Finance Reporter for the Daily Mail

Sales at Dixon's Carphone are dwindling, despite strong demand for flat-screen TVs during the World Cup.

The retailer, who issued a profit warning in May, said sales were stagnating in the 13 weeks to 28 July.

Although Dixon's Carphone had strong demand for televisions when England reached the semi-finals, electric sales remained in the apartment because it was difficult to move PCs and laptops.

Stagnant sales: Dixon's Carphone had strong demand for televisions when England reached the semi-finals

Stagnant sales: Dixon's Carphone had strong demand for televisions when England reached the semi-finals

Dixons Carphone operates the Currys, PC World and Carphone Warehouse brands and has more than 1,000 stores in the United Kingdom. The only region where growth was seen was in Greece, where turnover rose by 9 percent. It has maintained its forecast for the full year of £ 300 million, compared with £ 382 million in 2016/17 and £ 500 million a year earlier.

Chief executive Alex Baldock, who took over the baton from Old Etonian Seb James in April, has promised to overhaul the company and close almost one in ten stores.

Zoe Mills, retail analyst at Globaldata, said that Dixon's Carphone is lagging behind its competitors in the field of electricals.

Turnover at rival online electronics retailer AO rose by 8% in the 13 weeks to 30 June. Mills said: "Although Dixons Carphone is provisionally retaining its leading position in the UK, its competitors have had strong positive electricity performance, while the specialist has reported a series of weak results, affecting its market share. & # 39;

Baldock had to clear stores, especially in his mobile division, and put more emphasis on his & # 39; Know-how & # 39; expert customer service offering, added Mills.

It comes after the group had to deal with a huge breach of customer data in July.

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