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Ryanair ads that claim it is the “European airline with low CO2 emissions” have been banned.

Ryanair's ads claiming it is the "European airline with low CO2 emissions" are banned by "deceptive consumers"

  • ASA says the ads broke the rules on environmental claims and cheated consumers
  • He added that the claims made by the Irish operator in the ads "could not be proven"
  • In response, Ryanair said he was "disappointed and surprised" by the ASA ruling

Ryanair's misleading ads that claim it is the "European airline with low CO2 emissions" have been banned.

The Advertising Standards Authority (ASA) has ruled that the budget operator violated the rules on environmental claims and cheated consumers in its press, television and radio announcements as of September 2019 and that they should change.

Both the television and radio ads referred to "low CO2 emissions," while the text ad said "Ryanair has the lowest carbon emissions of any major airline."

Ryanair's misleading ads that claim it is the "European airline with low CO2 emissions" have been banned.

After complaints, the airline claimed that the phrase & # 39; low CO2 emissions & # 39; in radio and television ads it meant & # 39; less than average & # 39 ;.

In the printed promotion, the company compared its CO2 emissions per passenger, per kilometer, with four other major European companies. There is no common definition of what a "big airline" is.

The ASA said that the & # 39; ads (…) should not appear again in their current forms & # 39 ;, since the claims cannot be justified.

They said customers would interpret the claims in the ads that traveling with Ryanair would mean they were contributing less CO2 than traveling with other airlines, which could not be proven.

The control agency said: "We told Ryanair to make sure that when they made environmental claims, they had adequate evidence to corroborate them and ensure that the basis of those claims would be clear."

Transport and Environment, which campaigns for cleaner trips in Europe, accused the airline of & # 39; green washing & # 39; in your campaign

They said: & # 39; This decision is a reminder that the climate impact of the aviation sector is increasing due to a tax exemption for decades and an almost zero regulation of its pollution.

"European governments must, without delay, bilaterally agree to tax aircraft fuel until EU Vice President Timmermans ensures the end of the tax exemption."

The Advertising Standards Authority (ASA) has ruled that the budget operator violated environmental claims rules and cheated consumers in its September 2019 press, television and radio announcements.

The Advertising Standards Authority (ASA) has ruled that the budget operator violated environmental claims rules and cheated consumers in its September 2019 press, television and radio announcements

The Advertising Standards Authority (ASA) has ruled that the budget operator violated environmental claims rules and cheated consumers in its September 2019 press, television and radio announcements

Ryanair said he was "disappointed and surprised" by the ruling and said it is the "greenest" airline in Europe.

In a statement, the airline said: & # 39; For this environmental campaign, Ryanair provided the appropriate regulatory and approval bodies with all requested information, including data from independent organizations such as Eurocontrol and Brighter Planet.

"These agencies then approved the Ryanair campaign, based not only on their standard regulatory standards but also on external recommendations from environmental experts."

He added: & # 39; Ryanair is the greenest / cleanest airline in Europe.

"This is due to two simple facts: the average age of our fleet (only 6.5 years) and our ability to operate with the highest load factors (97 percent)."

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