Rihanna is the new face of Dior’s J’adore fragrance, it was announced Tuesday. The first announcement of her comes out on September 1.
The 36-year-old singer shared the news on Instagram with a picture of herself wearing black sunglasses while writing in her caption: “The secret.”
This comes after 48-year-old Hollywood blonde bombshell Charlize Theron held the position for two decades.
“Being the new face of J’Adore is both an honor and a mission,” the Diamonds singer shared in a statement.
‘This scent that I have known and loved for so long means a lot to women.
“I am especially looking forward to joining this adventure and contributing to it through my world, my history, my roots, as well as my creativity and my own femininity.”
Rihanna is the new face of Dior’s J’adore fragrance, it was announced Tuesday. The singer shared the news on Instagram as she wrote in her caption, ‘The Secret.’
Dior also issued a statement.
“The unusual talent, boldness and captivating beauty of this absolute star are the ideal embodiment of Dior’s powerful and dazzling femininity that transcends generations,” shared Véronique Courtois, CEO of Parfums Christian Dior.
“Its golden dream promises to be unique, reflecting a fragrance that is present for women and retains its radiance.”
J’Adore debuted in 1999 and became Dior’s best seller.
Rihanna’s first J’Adore campaign will debut on September 1 and will be shot by famed photographer Steven Klein.
This announcement comes following the news that Rihanna is ‘starting over’ with her ninth album.
The Umbrella hitmaker hasn’t released an LP since 2016’s Anti, but now she’s finally ready to get back in the studio again.
She plans to listen back to the music she’s worked on over the past few years and decide if any of it is still relevant or interesting to her.
She told Entertainment Tonight: “I think music, for me, is a new discovery.” I’m rediscovering things. I’ve been working on the album for so long that I put all that aside and now I’m ready to get back into the studio. I’m going to start, give me a second!
This comes after Hollywood blonde bombshell Charlize Theron had the job for two decades.
J’Adore debuted in 1999 and became Dior’s best seller.
The 48-year-old beauty is seen on June 7 in Los Angeles.
‘Yes, I’m starting over. But I don’t want to neglect the songs that I have, so I really want to go back and listen to things with new ears, with my new perspective and then see what applies and what I’m still in love with.”
The singer, who has sons RZA, two, and Riot, ten months, with A$AP Rocky, sent her fans into a frenzy earlier this week when she was spotted in New York City wearing a T-shirt with the motto “I’m retired.” ‘.
But Rihanna insisted fans have nothing to worry about.
She laughed: ‘People got excited about that retired word. They said, ‘Now we’ll never have an album.’ Nobody read the other line, it said something like, “This is as fancy as I am.”
Rihanna also launched her new company Fenty Hair this month
Last week, the star’s 2012 single Diamonds earned Diamond certification from the RIAA and the song still means a lot to her.
She said, ‘Wow, I remember where we got from the jump. It was in London and I also remember playing ‘Diamond’ on the tour.
‘Doing it with all the lights… everyone turns off their phone right then and there. And he is connected to my grandmother. I literally think of her every time I do that.’