Nintendo boss Bowser on Switch Lite sales, 3DS support and small retro consoles

As Nintendo approaches this holiday season, the company appears to be in a good position. The streamlined Switch Lite was launched in September and has already had impressive sales, with 1.85 million units in the first month while it was new Pokémon Games are on the horizon and join other recent releases such as Luigi & # 39; s country house 3 and Ring Fit Adventure. All in all, the Switch has sold more than 40 million units, exceeding the iconic SNES in the coming months.


Although December 25 is still a long way off, the holiday is now starting for Nintendo; today the company announced its Black Friday plans, including steep game discounts and a Switch bundle with a free copy of Mario Kart 8 Deluxe. Prior to the announcement, I had the opportunity to talk to Doug Bowser, president of Nintendo of America, about the early success of the Switch Lite, the future of the 3DS, and much more. Here are the most interesting facts.

The audience for the platform is growing on the Switch Lite

"It has not only increased resale for the entire family, but more importantly, it has done so without adversely affecting our flagship," says Bowser about the sale of Switch Lite. "In other words, the sale of Nintendo Switch Lite has been additive to the total Switch business."

Meanwhile, during the most recent Nintendo earnings report, the company revealed that 43 percent of Switch Lite owners purchased the device as a second system. That is an important part of Nintendo's stated goal of having multiple switches in family homes, but Bowser also looks at it from a different perspective.

"I'm talking to the inverse, of whom 57 percent of consumers are new to the Nintendo Switch family, and that's just as important to us as we continue to expand the audience," he says. "One of the important trends that we are also seeing with Nintendo Switch Lite is that a higher percentage of female consumers are buying a Nintendo Switch Lite, which is a strong indicator of the appeal of a wider audience."

About the future of the Nintendo 3DS

“We continue to consider the 3DS family, both hardware and games, as a strong access point for some consumers. And we see that. As long as there is consumer demand, we will continue to provide both hardware and software up front. "When asked when it is appropriate to say that the 3DS is dead as a platform, Bowser says:" We are definitely not going to say it today. I think time will tell. We will continue to support 3DS this vacation and until 2020. "

Photo by Amelia Holowaty Krales / The Verge

About the problem of sharing Nintendo accounts across multiple Switch units

"There is nothing to talk about right now," says Bowser's plans to make the process easier. “There is the possibility to transfer data and to indicate which is your primary device and which is a secondary device, and those instructions are available at But we also look at the experiences of our consumers and we are always looking for opportunities to improve and improve those experiences. "

About how the company dealt with the plague of "Joy-Con drift"


"Our goal is always, always to make quality products and products that ensure that gamers have a great experience," says Bowser. “We are constantly looking for ways to improve our products in the future, but ultimately we want consumers to have a great experience. And if they don't have that experience, we encourage them to contact our customer service groups and we will do our best to help them. That is the way we have treated our consumers in recent months, as problems of this kind have arisen and we believe that consumers will find their way back to great gameplay experiences. "

About whether we will ever see a small plug-and-play retro console again

"Our focus is now definitely on our special platforms such as Nintendo Switch Lite and our flagship Nintendo Switch," explains Bowser. "I think with the gameplay experiences you've seen with some of our classic consoles that we introduced a few years ago, they are now available on Nintendo Switch Online, and this is where our focus will be."