New Apple TV 2018: what we want to see

Apple TV

Can we expect a new Apple TV for 2018? Or is Apple happy with the most recent 4K edition that was challenged in 2017? We are certainly ready for more, and we have collected all the rumors and our personal wishes for the new device here.

To put the Apple TV 2018 in context, it was a difficult road for the Apple TV as a whole. The label of a & # 39; hobby & # 39; project by Steve Jobs, had been on the wish list of a set-top box for years.

The 4K-enabled Apple TV that arrived last year finally saw that the streamer fulfills the promise that is always fulfilled, with super-high resolution playback, some fun gaming options and voice control that really worked.

So what does the follow-up look like? This is what we can see from the Apple TV 2018, which would be the 6th generation of the box.

Cut to the chase

  • What is it? A new version of Apple's set-top box
  • When is it out? We expect an announcement in September 2019
  • What does it cost? Hopefully around the price of previous models

Apple TV 6 (2018) release date

As always with unannounced Apple products, outside of the annual iPhone release, it is difficult to know when a new product will ever hit stores. But we can certainly make guesses based on the release dates of previous models.

The fifth generation, 4K-compatible Apple TV model was unveiled on September 12, 2017, almost two years after the announcement of the fourth generation Apple TV.

According to that estimate, it is likely to be unveiled in September 2019, leaving enough time for TV technology to make sufficient progress so that Apple can discuss something new. An Apple TV in 2018 may not be worth it for Apple.

Of course we now know that WWDC 2018 came and went without any mention of a new Apple TV. Maybe next year.

Apple TV

Price for Apple TV 6 (2018)

Of course, without a confirmed specification sheet, it is difficult to speculate on costs. Apple knows, however, that overloading with the formula could damage sales.

It is worth bearing in mind that, as far as set-top boxes in the past are concerned, Apple has always offered a premium price.

For the context, the current Apple TV costs £ 179 / $ 179 / AU $ 249 for the 32 GB version, while the 64 GB option costs £ 199 / $ 199 / AU $ 279. The Apple TV 2018 (or 2019) would be around that, we think.

Apple TV 6 (2018): what we want to see

The Apple TV line has taken some significant steps forward during the last two generations, but there is still room for improvement if an Apple TV of the 6th generation ever stores.

Apple's approach to content and voice control sometimes still frustrates, and in these areas we are mainly looking for some progress with a new Apple TV, which is reasonably solid with the underlying hardware during this period.

An open approach to apps and video from third parties

The walls of Apple's closed garden have been slowly crumbling over the years, but it's still pretty picky about what makes it its TV-based app store. This is especially clear when comparing the Apple TV with, for example, a set-top box based on Android TV, where a wide range of applications is available (including some more controversial options such as Kodi).

It would be great to see that Apple is choosing a similar open approach to its TV viewing options in the future. Taste around the world varies and a wider range of programming and streaming options (and also ways to play your own media) would be a treat if they were included in the Apple TV 2018.

Apple TV

More game options

The last two generations of Apple TV have seen the company plunge its toes deeper into the gaming world – something that, outside of the iOS app store, was reluctant to do in a home in the past.

But with the release of the 5th-gen and the cooperation with Thatgamecompany for the game Sky it finally started as if it finally took home games seriously.

Outside the release of Sky, however, Apple TV gaming remained unpopular. The clearest rival in this respect is the Nvidia Shield, which takes gaming very seriously with built-in console conversions for its hardware, and a cloud streaming gaming service.

It would be great to see Apple get more high-quality developers on board – which may not be as difficult as it seems, given the relationship it already has with mobile developers.

Deeper voice control with Siri

Operating your TV with voice commands is still a sensation, but Apple & # 39; s Siri lags behind the capabilities of the Google assistant and Amazon's Alexa.

The TV room would be a great environment to invest in, given the relatively narrow contextual window that has to work in it.

We would like to see the integration of Siri really penetrate deeply with the 6th generation Apple TV 2018 – perhaps scheduling a calendar notification for your favorite release date of the show, for example.

Apple HomePod

Better HomePod synchronization

The smart Apple loudspeaker can frustrate thanks to Siri's sometimes weak recognition possibilities, but one thing that can not be denied on the hardware is the sound quality.

It is easily the best sounding smart speaker on the market – also one of the most expensive.

Now that HomePod speakers support stereo ring and multi-room, is it possible to automatically set the HomePod in a surround sound configuration if there are multiple speakers and the TV box?

It would be great to be enveloped by an epic Hollywood soundtrack through those speakers.

Better exclusive content

Apple has been investing in exclusive content for a few years now, and although Carpool Karaoke still has a relatively loyal following, there was not much fanfare around its reality TV Planet of the Apps Show.

Compare that with what Amazon produces for its Prime service and Fire TV devices, and it seems to be lacking in general.

Apple should do better to attract big names of TV and film directors if it competes with the services of Jeff Bezos and Netflix. Perhaps this can be integrated and subsidized by the rumored service for Apple TV subscriptions with long rumors that the company has reportedly been trying to get rid of for years.