This is the moment an RSPCA inspector scours a rocky cove to rescue a badger that fell off a cliff in the charity’s latest baffling rescue.
Inspector Keith Hogben visited the site just off the Pembrokeshire Coast Path following reports that a puppy had fallen from a height and was screaming for help.
It comes after the charity has faced backlash from long-term donors over a series of bizarre rescues, including saving seagulls from house roofs and ibexes from mountains.
Animal lovers also criticized its ‘For All Kinds’ campaign as ‘misleading’ after it appeared to portray dairy and poultry farmers as villains who ‘abuse’ animals.
A video taken by Inspector Hogben shows when the badger cub was first seen hiding behind rocks.
The badger was found hiding behind rocks on Porthlysgi beach before being taken to an RSPCA base to be assessed.
A video taken by Inspector Hogben shows when the badger cub was first seen hiding behind rocks.
The badger is resting well after his ordeal
The charity was called to rescue a baby seagull from a roof it had become trapped on, saving it alongside firefighters and police who were forced to close the street in Plymouth, Devon.
The group of 19 Llandudno goats had been stranded in an area known as Austin’s Rock for at least four days.
The RSPCA called for sports nets to be removed after two fox cubs became entangled in a cricket net in Stanmore on Monday.
A specialized bag was used to pick up the badger, which was then taken to an RSPCA base to be assessed.
Inspector Hogben said: “The cub was found directly under a larger badger, so we knew where it came from,” Keith said.
‘Fortunately they discovered him and we were able to find him among the rocks and get to him before anything happened to him.
“It would have been very vulnerable outdoors and in daylight.”
The badger was later returned to its settlement on Porthlysgi beach in St Davids, Wales.
It comes after the RSPCA was questioned over some of its rescue missions.
He previously built a path of 50 bales of hay to rescue a group of mountain goats that had been trapped on a rock outcrop in Wales known as Austin’s Rock for at least four days.
Conwy Council shelled out £250 for bales from a local farmer to help the RSPCA rescue the animals, even though goats are often adept at extreme mountainous passages.
This raised questions from locals, including the coastguard, who said the animals were “safe” and were “just exploring a new part of the Great Orme” warning people “not to put themselves in danger” to see the goats.
But the charity said the animals are usually “sure-footed” and were in an area they “would not normally go” and some were struggling to get back to dry land.
The new ‘For Every Kind’ campaign comes as part of the decision to change the charity’s name for the first time since the 1970s.
On another occasion, the charity was called to rescue a baby seagull from a roof it had become trapped on, saving it alongside firefighters and police who were forced to close the street in Plymouth, Devon.
The RSPCA said its “For All Kinds” campaign was launched to make people realize that “all animals have feelings and emotions” and that “whether they are pets, wild animals, farms or laboratories, they deserve to have a life.” full”. own.’
A variety of animals can be seen singing Aretha Franklins’ Respect in the campaign video, as clips show chickens and dairy cows, a bee trapped in a lawnmower and a snail almost trampled.
But one farmer immediately criticized the “out of touch video” and asked the charity: “So you are implying that farmers and farmers mistreat their animals?” while another criticized him for creating a “misleading” campaign.
An RSPCA donor told MailOnline: ‘I won’t give them money again. I am absolutely furious at the lack of respect they have shown towards farmers and gardeners – the RSPCA management is totally out of touch with their funders.’
Tim Bonner, chief executive of the Countryside Alliance, warned the RSPCA against pushing its own “agenda”, adding that it must be “very careful” about the relationship it forges with farmers.
RSPCA chief executive Chris Sherwood said the “For All Kinds” campaign was launched to make people realize that “all animals have feelings and emotions”.
Tim Bonner, chief executive of the Countryside Alliance, warned the RSPCA against pushing its own “agenda”, adding that it must be “very careful” about the relationship it forges with farmers.
He told MailOnline: ‘None of us want to cut a bee, stand on a bee or step on a snail, but these are not the problems.
“We know that many dogs and cats are treated poorly and that there are significant issues and real household issues that need to be addressed in the area of animal welfare.
‘The video is mainly about anthropomorphism and the fact that they use cute cartoon animals suggests that the agenda is not really related to animal welfare.
“I urge you to ensure that the focus of the organization remains on alleviating suffering and the fundamental issues that the RSPCA was created to address.”